What’s Possible, Part 2

In Part 2 of our “What’s Possible” video series, we hear from more industry thought leaders on what the future will look like.

Jon Lafayette 5/19/25 Jon Lafayette 5/19/25

How The Big Charter-Cox Deal Will Impact The TV Business

Also: Cross-platform TV ad measurement company iSpot names Steven Millman as chief scientist

Jason Damata 5/18/25 Jason Damata 5/18/25

Hot List: Follow The Money, Use The Data, Save Democracy?

This week’s Hot List dives into how following the money explains Amazon’s rise in TV, the growing role of data in Upfronts, and why platforms, publishers, and even baseball must adapt to win both attention and ad dollars.

Alan Wolk 5/16/25 Alan Wolk 5/16/25

Max Has A First Name Again, Four Big Takeaways From The Upfronts

WBD is putting the “HBO” back in Max. We look at why and what it means in a macrotrend kind of way. Plus the four big trends we saw at the Upfronts this year.

Jesse Redniss 5/15/25 Jesse Redniss 5/15/25

2025 Upfronts: The Year Data Became The Product (Finally)

The biggest story of the 2025 Upfronts? TV isn’t just content anymore—it’s infrastructure.

Tim Hanlon 5/15/25 Tim Hanlon 5/15/25

In The Public Interest: Why Broadcasters Should Carry C-SPAN

Carrying C-SPAN could serve as a broadcaster bargaining chip in negotiations with the FCC, helping to secure favorable regulatory treatment such as relaxed ownership caps and support for the costly ATSC 3.0 transition.

Jon Lafayette 5/15/25 Jon Lafayette 5/15/25

Something’s New, Something’s Old At The Warner Bros. Discovery Upfront

Netflix rolls out big numbers and said its ad-tech suite is coming to a market near you

Christian Knaebel 5/14/25 Christian Knaebel 5/14/25

Aging Audiences Are Forcing TV To Rethink Content For Everyone

In his latest Marconi piece, Christian Knaebel argues that as global audiences age, TV must rethink its youth obsession and start designing for longevity.

John Cassillo 5/13/25 John Cassillo 5/13/25

Fox Using Late-Season NFL Saturday Slate To Battle ESPN For Attention

Fox and the NFL are taking aim directly at ESPN’s College Football Playoff games with a pair of marquee December Saturday contests this season.

Alan Wolk 5/12/25 Alan Wolk 5/12/25

What’s Possible, Part 1

In the first videos from our new series shot at POSSIBLE 2025, top industry executives lay out what’s possible if everything turns out the way their company envisions it and what a wonderful world that will be for us all.

Alan Wolk 5/12/25 Alan Wolk 5/12/25

The Head And The Heart: How B2B Brands Finally Found A Reason To Love CTV

Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.

Jason Damata 5/11/25 Jason Damata 5/11/25

Hot List: TVREV Originals, What’s New in New Fronts, More

Prom season, Pope news, and programmatic pitches—this spring’s NewFronts proved that everyone from Walmart to LinkedIn wants in on TV’s makeover, and even the networks are starting to dress like cross-platform influencers.

Alan Wolk 5/9/25 Alan Wolk 5/9/25

Netflix’s New Interface, The NewFronts Become The OEM Fronts

Everyone’s buzzing about Netflix’s new interface, but Wolk wonders if it’s really all that. Plus a look at why the OEMs now rule the roost at the NewFronts

Jon Lafayette 5/8/25 Jon Lafayette 5/8/25

Want Results to Jump? Leap Media’s Trademarked Long-Form Syndication Gains Altitude

Leap Media brings TV advertisers a syndicated package that includes content from top producers, targeted linear and digital distribution, while its nimble structure allows for value pricing.