Tubular Labs’ Audience Ratings (TAR) continue to reveal the biggest players in video content across YouTube and Facebook. Measuring de-duplicated viewers and minutes watched across videos published on the social sites on a monthly basis, the ratings show which media companies and brands are utilizing video content to engage audiences at massive scale. 

In August, Tubular determined that Hasbro is the leading brand property in the U.S. in terms of both unique video viewers (58 million) and minutes watched (3.3 billion) on Facebook and YouTube. What makes this brand so attractive to viewers? For one, never underestimate kids’ content. 

Peppa Pig is Hasbro’s top creator under the brand umbrella, drawing 38 million unique viewers a month and making the English pink pig the No. 1 broadcast/radio/film/cable property for U.S. audiences. Other creators in Hasbro’s fold include Nurf, My Pretty Pony, Play-Doh, Power Rangers and Transformers – all contributing to Hasboro’s massive watchtime. 

Other top brand properties on social video for August can be found below: