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Hot List: The Beatles Are Back and Baseball Blows… Its Ratings

TVREV

Swingin’ Sixties Deja Vu? The Fab Four put out a new single this week. Meanwhile, Madison Avenue is exploding with CTV advertising innovations, including shoppable branded content for the holidays (check out Home Depot and VIZIO’s new series on that front).

Not So Swingin’: Ratings for the World Series were at an all-time low this year. TVREV’s John Cassillo brainstormed some ideas about how to get playoff baseball back on base with TV audiences.

In Other News:

Also, be sure to check out this podcast Alan Wolk did with BIA, exploring the impact of streaming on local news and sports broadcasting. It’s also on Spotify here.

Watch the Local TV Report Read Out, On-Demand

Alan Wolk and Evan Shapiro hosted the first of two Read Out webinars on Thursday, discussing our Local TV Report; Register with this link to watch the webinar, On-Demand. It’s FREE.

This full hour presentation offers a deep dive into the streaming revolution's impact on local television while unpacking new research into consumer sentiment around local TV viewing.

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