In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.

Meet Ashkan Karbasfrooshan, CEO of WatchMojo, a top 25 global YouTube channel founded in 2006 that has become one of the largest digital media entertainment brands covering pop culture on YouTube, Snap, Facebook, TikTok and Twitter.

Cookies

Oreo

Connected TV

Clairvoyant, because if you're doing well in connected TVs, you must have been a clairvoyant back in the day.

Nielsen

20th century.

Meta

Facebook.

YouTube shorts

Fear and paranoia.

Measurement

Subjective.

Top 10 lists

WatchMojo, but it might as well be Moses or Letterman.

Watch the full video to hear more from Ashkan and stay tuned for more conversations with marketers.