More from our series with Thought Leaders Circle member AiBUY’s Randy Bapst and Dalaney Thompson, who joined me along with noted media cartographer Evan Shapiro.

In this first video, we discuss AiBUY’s patented overlay technology and how it allows for a variety of experiences in conjunction with the video content.

In the second video, the crew discusses the growth of “Shoppertainment” and why that’s going to change the way advertisers look at video content in the years to come.

Added bonus: Mouse over either video and you will see AiBUY’s overlay technology in action, with a link to download their latest report “From GOING Shopping to ALWAYS Shopping. AiBUY's Report On E-Commerce Now”