In its first full year, Disney+ has been able to successfully launch several feature films and series, helping to navigate a year largely without in theater viewing. After a hit first season, The Mandalorian Season 2 debuted last week, giving fans more of The Mandalorian himself and fan-favorite Baby Yoda. We decided to take a look at how The Mandalorian’s 2nd season ranked against other releases in 2020, what Emotional Reactions fans expressed towards the new season, and which characters were able to impact the show early in the 2nd season.

The Mandalorian’s First 7-day performance ranked as the number 2 release of the year for Disney+, and the number 1 series release of the year

• The Disney+ hit series The Mandalorian premiered its second season a week ago to huge success - ranking as the number 2 release of the year for Disney+ behind only Hamilton, and the number 1 series release of the year
• The season premiere earned over 43K Emotional Reactions and over 145K total Tweets, for a Reaction Rate of 30% in its first week on Disney+
• The Mandalorian’s Season 2 release was the only non-feature film released by Disney+ to crack the top 5 releases on the platform in 2020

The Mandalorian was able to drive a wide range of Emotional Reactions in its Season 2 premiere

• In its first week on Disney+, The Mandalorian was able to drive a wide range of Emotional Reactions
• Top Emotional Reactions in the first 7 days of The Mandalorian were overwhelmingly positive with ‘love’ (32% of Emotional Reactions), ‘excited’ (20% of Emotional Reactions), and ‘enjoy’ (18% of Emotional Reactions) leading the way, while also driving more complex emotions such as ‘crazy’ (6%) and ‘happy’ (4%)
  • Verbatims:
    • Love: “First episode of Mandalorian season 2 is 🔥 🔥 🔥”
    • Excited: “I CAN'T WAIT UNTIL I CAN WATCH THE MANDALORIAN GUYS. JUST A FEW MORE HOURS”
    • Enjoy: “YOOOO MANDO #Mandalorian like this and a baby yoda appears, cute af”
    • Crazy: “OMG THE END OF THE MANDALORIAN EPISODE!!!!!!!!!!!!!!!”
    • Happy: “No one is happier than @pattonoswalt at the end of that Mandalorian episode.”
• The Mandalorian’s Season 2 premiere was also able to drive the highest rate of ‘sad’ Emotional Reactions (3%) among all Disney+ shows in 2020, primarily driven by an affection for Baby Yoda
  • ‘Sad’ Verbatims:
    • “baby yoda gives me major endorphins 🥺❤️❤️❤️❤️❤️❤️”
    • “I’m sad Baby Yoda 😩😩”
    • “i’m watching the mandalorian so baby yoda can get me through the night 🥺”

Outside of Mando, Timothy Olyphant and Jon Favreau were able to drive high levels of Emotional Reactions in the Season 2 premiere

• The Mandalorian himself was able to drive the highest rate of Emotional Reactions over the first 7 days accounting for over 77% of all engagement
  • Verbatims:
    • “Mando the best father Baby Yoda could ask for”
    • “@eavoss Wouldn’t it be rad if Mando made tiny Mandalorian armor for baby yoda??!! 😁😁”
• Outside of the star of the show, Timothy Olyphant (3.7% of all Emotional Reactions) and executive producer Jon Favreau (1.7% of all Emotional Reactions) drove the highest levels of engagement in the first 7 days, with overwhelmingly positive Emotional Reactions for both
  • Timothy Olyphant: “Oh my god The Mandalorian Timothy Olyphant is such a babe Yall ✨”
  • Timothy Olyphant: “Watching The Mandalorian. Where has Timothy Olyphant been?🔥 🔥 🔥”
  • Jon Favreau: “@andysignore Yes! In Jon Favreau we trust🙏🏼👏🏼 was a great first episode!”
  • Jon Favreau: “Why couldn't Jon make all the sequel movies! The Mandalorian is amazing!”

Takeaways

• The Mandalorian’s Season 2 release was the highest performing series released on Disney+ in 2020 and ranked 2nd among all releases for Disney+ only behind the hit musical Hamilton
• In its first week, The Mandalorian was able to drive a wide range of Emotional Reactions 
• Outside of Mando himself, Timothy Olyphant and Jon Favreau were able to drive overwhelmingly positive Emotional Reactions in the first 7 days of The Mandalorian Season 2