The Secret Behind Kids and Family TV Programming on CTV
“You won’t find a whole lot of Millennial parents on linear anymore. And on streaming, they’re on ad-free services like Disney+ and Netflix. That makes them very hard to reach if you’re looking at television.”
—Senior Media Agency executive
Brands looking to reach parents of young children can get more bang for their buck by buying kids and family TV programming on streaming.
That’s one of the many insights we’ve uncovered in our Premium Special Report, How Kids and Family Streaming Content Helps CTV Advertisers Combat Transparency Challenges.
But it’s not just because they’re hard to find on linear.
In this premium special report, we’ll take you through
Why transparency has become such a big issue on streaming
How most streaming inventory is bought and sold
Why agencies still maintain “programmatic” and “TV” teams
How the legal regulations around Kids and Family programming on CTV means it often slips through the agencies cracks, creating a prime opportunity for advertisers to reach premium audiences at significantly lower prices… for now.