AdOmni Looks To Add In-Home Video Streaming To Out-Of-Home Buying

AdOmni, a platform focused on digital out-of-home media, said its users can now also plan and purchase commercials on major in-home video streaming services in a single buy.

The company said that its AdOmni Ads Platform now has Smart Video Everywhere capabilities that will enable users to reach consumers as they move from watching Netflix, Amazon Prime Video and YouTube to out-of-home and online video environments.

The company sees this as a way to address video industry fragmentation and better coordinate campaign managements. 

"Our mission has always been to simplify how brands connect with their audiences using cutting-edge technology and world-class service," said Jonathan Gudai, CEO of AdOmni. "By rolling out the Smart Video Everywhere program, we're solving the complex challenge of reaching consumers across their entire video journey - whether they're streaming at home, commuting, shopping, or consuming content on-the-go. Our platform now enables brands to create cohesive stories that resonate at every touchpoint."

AdOmni claims that cross-channel video campaigns executed through its platform deliver 20% higher ROI and reduce media waste by 20%. At the same time, unduplicated reach increases by 50% with 35% higher ad recall.

The company’s platform also promises to provide access to premium video inventory through a single source, holistic reporting and attribution and efficiency powered by artificial intelligence that generates smarter targeting, creative optimization, and real-time campaign insights.

“The launch of Smart Video Everywhere signals AdOmni’s evolution from a DOOH-centric platform to a true holistic video solution that democratizes access to high-quality video inventory and measurement solutions,” said Gudai. “This new program empowers clients, especially growth brands and independent agencies to generate more and better cross-channel campaign results.”