Streaming Wars
As the television industry shifts from linear to streaming, new players emerge, existing players merge, and AVOD, SVOD, FASTs and Flixes become part of the lexicon.
Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…
The idea is to align terms like streaming, traditional and multiscreen TV to make buying legacy media easier for media buyers
“We are programming them and funding them at levels that give us the ability to enhance our television business,” the CEO said.
Netflix was not only the most-watched among the streaming platforms, but it also ranked highest for overall experience, content appeals and ad experience.
“From a scale standpoint, we were big enough where this could potentially make sense,” says Vikrant Mathur, co-founder of Future Today
Pluto TV is diversifying its channel offerings by adding Revry, the global LGBTQ+ streaming network, at a time when many services are cutting back.
“We've doubled our ads revenue year-over-year last year. We expect to double it again this year so that should give you a sense of the slope of monetization growth that we're on,” said co-CEO Greg Peters
TikTok was a hot or passive medium, which means that YouTube, another hot medium, should be in pole position to benefit from its demise…and why it’s not.
Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?
The US Supreme Court looks likely to uphold the TikTok ban. We look at who some of the winners and losers might be.
Satellite companies tell judge antitrust issues should continue to be litigated
The new Fubo streaming service being created using Disney services will feature networks ABC, ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNews, as well as ESPN+.
Our 2025 Fearless Predictions. Everything from YouTube to rebellious marketing managers to the contextual revolution.
The 6th Circuit Court of Appeals struck down the FCC’s net neutrality rules today. Our quick take on what to expect.
In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.
The Times TV Critic is dismayed by the arrival of what he calls “Mid TV.” But are greedy executives to blame or just mainstream tastes?
The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.
This year, the share of smart TVs that solely streamed content hit 61% — a notable increase across the last few years, according to Inscape’s latest analysis.
Prime Video had a 64% month-over-month increase in Earned Media Value in October, per CreatorIQ.
Why FAST channels often get lost in the shuffle and how new AI-powered social media solutions can help get them noticed.
The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.
The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).
Titan OS made quite a splash at MIPCOM last week, with its Sony Pictures Entertainment announcement. We look at why independent operating systems like Titan hold so much promise as alternatives to Big Tech.
Evan Shapiro’s TV Taxonomy highlights how industry jargon had resulted in an out-of-control Tower Of Babel, and a look at the negative effects of all that discord.
Thanks in part to social buzz around “The Secret Lives of Mormon Wives,” Hulu saw a 66% month-over-month increase in Earned Media Value in September, per CreatorIQ.
Guest author Jon Accarino tells the story of his former boss, one time NBC marketing chief John D. Miller.
Diamond Sports Group could potentially lose 11 of its remaining MLB team rights deals for 2025. Such a move could expedite the end of the current RSN model, and DSG's involvement in regional sports altogether.
As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.
Netflix increased its Earned Media Value by 13% from July to August, per a CreatorIQ analysis.
As the television industry shifts from linear to streaming, new players emerge, existing players merge, and AVOD, SVOD, FASTs and Flixes become part of the lexicon.
Why YouTube’s anything-and-everything content strategy looks to be where the future of television is headed.