
The Future Of Television. Dissected Daily.
MLB Targets Expansion, Geography To Enhance National TV Product
Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.
Streaming Rebundling Starts Putting TV Back Together
Bundles are returning in earnest now, as sports helps spur a return to centralized programming options for consumers (who have been clamoring for it).
YouTube Viewership Highlights Crossroads For Howard Stern Show
The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.
Is It Too Late For MLS To Shift To FIFA Calendar?
MLS is punting on a decision around aligning to the FIFA calendar for now; but is it simply too late to make a change at this point, especially when surveying the U.S. TV landscape?
iSpot Data: Streaming, Primetime TV Ad Reach Keep Rising
iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.
ESPN’s Streaming Future Poised To Win With Volume (And Quality)
As ESPN closes in on potential new additions like NFL media and the MLB rights it recently walked away from, its streaming strategy is starting to become clearer.
Maybe ESPN And MLB Just Needed A Break?
After months of talk around what ESPN and MLB’s split meant for everyone… the two may wind up back together in a way that benefits both parties.
NBA Playoffs Paid Off Big For Advertisers This Year
This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.
Does Content Overlap Matter In Streaming Bundle Era?
While Disney+ tries to avoid crashing its fandom content into each other, those shows can collide with major Hulu programs — something that becomes more apparent when it’s all under one roof. But should that matter anymore?
NFL TV Draft: Which Games Will Draw The Biggest Audience In 2025?
Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.
Could Animation Be Superhero Content’s Best Liferaft?
Recent box office concerns for superhero movies may yield a new streaming/TV approach centered around animation instead.
What Disney+ Adds With Cocomelon Licensing Deal
Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.
ESPN’s Streaming Challenge: How To Sell To An Audience That May Not ‘Need’ You
ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?
Fox Using Late-Season NFL Saturday Slate To Battle ESPN For Attention
Fox and the NFL are taking aim directly at ESPN’s College Football Playoff games with a pair of marquee December Saturday contests this season.
NBA, NHL Playoff Ratings Have Lacked Help From Biggest Markets
New York and Los Angeles haven’t been pulling their weight lately for the NHL and NBA. We put a spotlight on the role of big-market teams in their respective playoffs.
MLS Clubs Finding Local TV Lifeline Around Apple Limitations
MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.
What If The NHL Just Embraces Being Post-Cable TV?
The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?
March Mayhem Creates Impressive Month For TV News Views
An eventful March fueled audience and watch-time growth for TV news publishers across social video, as data from Tubular Labs reveals.
As YouTube Strives To Be TV, News Eyes YouTube Audiences
TV news publishers are changing the way they approach digital video, seemingly to adapt to consumers’ shift toward watching more YouTube content on TVs.
What The ESPN-MLB Divorce Says About TV Sports Rights
ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).