People are increasingly using social media for how-tos and DIYs — including around food & drink, which used to be the domain of Food Network.

Viewership was low in Monterey-Salinas and other West Coast markets

TVREV and MX8 Labs partnered to survey U.S. viewers about their movie watching habits, and found that 46% prefer to stream flicks at home, while only 15% favor theaters.

TV news publishers are changing the way they approach digital video, seemingly to adapt to consumers’ shift toward watching more YouTube content on TVs.

“In the past, there was legacy and everyone else. Now everyone’s in the same boat,” Friedman says

Streaming contribues 15.01 million viewers to the total as Fox’s Tubi unit streamed the Super Bowl for free for the first time.

“Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos,” said Nielsen CEO Karthik Rao

“In joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman. 

The Fox News show jumped up from No. 12 the previous week, capturing a 0.84% viewership share, per Inscape’s TV analysis for Jan. 13-19.

But football still captured the most linear TV watch-time for Jan. 6-12, per Inscape. 

Multiple college football bowl games make Inscape’s ranking of most-watched TV programming for Dec. 30 through Jan. 5, but none could beat the NFL.

Inscape, Vizio’s smart TV data company, said it expanded its agreement with TVision, which focuses on measuring viewer engagement, enabling the companies to examine personified cross-platform viewing behavior, including co-viewing.

NFL and college football dominated, while the Paris Olympics won the bronze medal for 2024’s TV watch-time, per Inscape.

The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.

Reruns plus the series finale of ‘Yellowstone’ captured a 0.96% viewership share across December 9-15, making it the No. 3 program by watch-time.

This year, the share of smart TVs that solely streamed content hit 61% — a notable increase across the last few years, according to Inscape’s latest analysis.

Sports lead Inscape’s ranking of most-watched TV programming for Dec. 2-8, while several news programs rise up week-over-week.

The NBA grew its viewership share week-over-week and moves into third place, per Inscape’s analysis across November 18-24.

A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.

Prime Video had a 64% month-over-month increase in Earned Media Value in October, per CreatorIQ.

NBA games scored a 0.89% viewership share across Nov. 11-17, while men’s college basketball grabbed 0.53%, per Inscape.

The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.

Inscape’s ranking of the most-watched programs for Nov. 4-10 is overwhelmingly news-focused, with a bit of sports — and Yellowstone — thrown in. 

Watch-time was down week-over-week for major sports, while several Fox News programs saw a boost, according to Inscape’s latest ranking. 

News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.

Sports and related programming hold five of the top ten ranking positions for Oct. 21-27, per Inscape’s viewership data. 

Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.

Thanks in part to social buzz around “The Secret Lives of Mormon Wives,” Hulu saw a 66% month-over-month increase in Earned Media Value in September, per CreatorIQ.

Fueled in part by the interview with VP Kamala Harris, “Special Report With Bret Baier” jumps into Inscape’s ranking of the top 25 TV programs for the first time since July.

Hurricane Milton coverage spurred enough viewership for The Weather Channel that three of its programs jump into the top 25 ranking for Oct. 7-13, per Inscape.