A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.

Prime Video had a 64% month-over-month increase in Earned Media Value in October, per CreatorIQ.

NBA games scored a 0.89% viewership share across Nov. 11-17, while men’s college basketball grabbed 0.53%, per Inscape.

The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.

Inscape’s ranking of the most-watched programs for Nov. 4-10 is overwhelmingly news-focused, with a bit of sports — and Yellowstone — thrown in. 

Watch-time was down week-over-week for major sports, while several Fox News programs saw a boost, according to Inscape’s latest ranking. 

News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.

Sports and related programming hold five of the top ten ranking positions for Oct. 21-27, per Inscape’s viewership data. 

Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.

Thanks in part to social buzz around “The Secret Lives of Mormon Wives,” Hulu saw a 66% month-over-month increase in Earned Media Value in September, per CreatorIQ.

Fueled in part by the interview with VP Kamala Harris, “Special Report With Bret Baier” jumps into Inscape’s ranking of the top 25 TV programs for the first time since July.

Hurricane Milton coverage spurred enough viewership for The Weather Channel that three of its programs jump into the top 25 ranking for Oct. 7-13, per Inscape.

And although the NFL and college football maintain their chart-topping positions, both saw viewership shares decrease week-over-week, according to Inscape.

Football again dominates Inscape’s ranking of most-watched TV programming, while TWC’s ‘America’s Morning Headquarters’ jumps into the top 15, fueled by Hurricane Helene coverage.

As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.

Combined, NFL and college football games accounted for over 13% of all minutes watched last week, per Inscape.

Netflix increased its Earned Media Value by 13% from July to August, per a CreatorIQ analysis.

A new report from CreatoriQ found that the number of creators posting about streaming services grew 28% in H1 2024, resulting in a 56% increase in Earned Media Value.

ABC’s broadcast of the presidential debate ranked sixth for TV programming watch-time last week, per Inscape.

As part of its streaming services study, MX8 Labs analyzed consumer preferences for some of the most popular FASTs.

Inscape’s Q2 2024 report reveals that 60% of smart TVs only streamed content during the quarter — a record high.

NFL games captured nearly 8% of all live, linear minutes watched across Sept. 2-8, per Inscape.

Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.

Sports, led by college football, take the top five spots on Inscape’s ranking of most-watched TV programs for August 26 through September 1.

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.

Combined across all networks, coverage of the Democratic National Convention accounted for nearly 5% of all minutes watched on TV Aug. 19-25, per Inscape. 

Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.

NFL preseason games captured a 2.48% viewership share across Aug. 12-18, per Inscape.

Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.

The 2024 Paris games continue to dominate TV viewership, per Inscape data.