The arrangement provides buyers using PubMatic with more opportunities to advertise in local news and live sports

‘Households With’ metrics provide info on age and gender for all 210 local markets and national TV based on big data

‘It is another desperate lawsuit from Nielsen that we believe is intended to stifle innovation and competition by burdening growing companies’ – VideoAmp statement

The the goal is to make in-game ads easier to buy and prove that they produce outcomes for marketers.

Paramount Global first to offer clients clients new capability

Just 37% of respondents said job security is a concern when it comes to integrating AI into the ad business, according to a new IAB report.

Clients are becoming more hesitant to deploy media spend amid the growing uncertainty, says Michael Nathanson.

‘They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies,’ says FreeWheel’s Soo Jin Oh.

Streaming at work? Sure. Sharing passwords? I don’t know you that well.

Streaming had a 43.5% share , up from 42.6 in January. Broadcast and cable combined for a 44.4% share in February.

Streaming contribues 15.01 million viewers to the total as Fox’s Tubi unit streamed the Super Bowl for free for the first time.

“We are programming them and funding them at levels that give us the ability to enhance our television business,” the CEO said.

“Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos,” said Nielsen CEO Karthik Rao

“In joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman.