Super Bowl Audience Was 124.3 Million Viewers, iSpot Says

Despite being a blowout by the Philadelphia Eagles, Super Bowl LIX drew an average minute audience of 124.3 million viewers, according to iSpot, which measured the big game across traditional TV, streaming, digital video and out-of-home.

In all, the game reached 134.4 million people in the United States on Fox and other platforms.

iSpot said the in-home viewing audience was 100.1 million. Streaming and digital video continued to be a growing factor in sports, contributing 15.01 million viewers to the total as Fox’s Tubi unit streamed the Super Bowl for free for the first time.

Spanish-language viewing on Fox Deportes and Comcast NBCUniversal’s Telemundo brought an audience of 4.3 million.

In-home viewing peaked just before the half-time show, bringing 108.6 million viewers to Nike’s new commercial about female athletes.

Source: iSpot

Out-of-home viewing was 24.2 million on average. It peaked at 31.7 million during the Kendrick Lamar half-time show and trailed off during the second half, iSpot said.

The game telecast featured 65 commercials for 59 brands that took up 45 minutes of air time. Twenty of the advertisers were new to the big game. The total does not include network promotional spots.

iSpot is a TV measurement company founded in 2012 that provides TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments.