INDUSTRY NEWS

‘We can enable publishers to deliver an integrated cross-platform campaign, providing true cross-platform reach and frequency currency management, and more targeted, effective campaigns with far less waste,’ said Howard Shimmel.

Top programming genres are sports, reality and news/commentary

Holiday movie viewing dropped 22% in the post-Christmas season.

Football, news, New Year’s Eve programming cut into streaming’s lead

The idea is to align terms like streaming, traditional and multiscreen TV to make buying legacy media easier for media buyers

More hours to air on broadcast, while Peacock stream all events live, following a formula that was successful in Paris

A campaign for Post increased consumer spending on Fruity Pebbles by 14% in homes exposed to the commercials

“Streaming exclusively on Roku, Adweek’s breakdown of the best Big Game commercials – past and present – makes for an exciting lead-up to the Big Game for our audience,” says David Eilenberg, head of content, Roku Media

Previously, Nielsen said its out-of-home measurement covered 60% of the country

“From a scale standpoint, we were big enough where this could potentially make sense,” says Vikrant Mathur, co-founder of Future Today

Broadcaster will air 15 regular season games on stations in 19 markets

“The ability to bring inventory from lots of different places, whether it's the walled gardens, like Amazon or Google, or the open web, into one place where you can plan, activate and pull reporting on impressions and outcomes from a single partner, is pretty novel,” Gudai says

Christmas football, ‘Squid Game’ boost Netflix

“The power and impact of live sports is inescapable right now,” says  Kenneth Suh, Chief Strategy Officer at Nexxen

“We've doubled our ads revenue year-over-year last year. We expect to double it again this year so that should give you a sense of the slope of monetization growth that we're on,” said co-CEO Greg Peters

Coming soon: linear ads, third party deals and more granular targeting, says GM James Grant

Users will be able to reach consumers as they move from watching Netflix, Amazon Prime Video and YouTube to out of home and online video environments.

Disney’s Magic Words are coming to live programming, including sports, as the company looks to make streaming a better vehicle for video for viewers and advertisers.

The war for the future of advertising will continue to be waged between the traditional media companies and the digital giants. And the upfront will remain a key battleground.

The new Fubo streaming service being created using Disney services will feature networks ABC, ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNews, as well as ESPN+.