The Future Of Television. Dissected Daily.
We Must All Hang Together, 2024 Fearless Predictions Graded
Wrapping up the year with a final plea for cooperation and coordination. Plus how we did with our 2024 predictions.
Omnicom And IPG Become One, WBD Makes Nice With Comcast
Mergers tend to stifle innovation, but this one may open up some unexpected opportunity. Meanwhile, WBD pulls out an end-of-year victory (of sorts) thanks to the Philly kids.
Most Creator Content Sucks But No One Cares, Live Viewing Heats Up
The case for television’s return to its pre-Golden Age mass market roots and why live content is heating up again.
Is Comcast’s Cable Dump Aimed At Station Groups, Venu Is Screwed (Again)
The case for why local broadcasters should be all over NBCU’s cable networks and why WBD’s deal with the NBA is another nail in Venu’s coffin.
RIP Freevee, Ad-Supported Netflix Turns Two
Amazon finally euthanizes Freevee, folding it into Prime. Meanwhile Netflix releases big new subscriber numbers but what do they really mean?
TV’s Coming Political Ad Hangover, The Growing Value Of The TV OS
The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.
WaPo’s Lesson For Big TV, Roku Just Can’t Win
What TV can learn about churn from the Washington Post’s Very Bad Week and why Wall Street just won’t cut Roku a break.
Le Grand Review De MIPCOM
What were the big themes at this year’s MIPCOM? We analyze and offer some potential solutions.
Mr. Beast Goes Down On Amazon, New Data Illustrates The Streaming/Linear Disconnect
Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.
VIZIO, Comscore And The Value Of Cooperation, SMB-TV Rules AWNY
Comscore and VIZIO show that it is possible for industry players to collaborate and why bringing SMBs onto CTV was all the buzz at AWNY this week.
CTV Advertising At A Crossroads, FASTs Reflect A New Wide World Of Sports
Why ad-supported CTV is suffering from a "failure to thrive" and how to fix it, plus why live sports may be the best thing to ever happen to FASTs.
The Trade Desk Enters The OS Wars, The Personalization Conundrum
Some perspective on The Trade Desk's alleged attempt to launch a TV OS and some tips and tricks for implementing AI-driven personalization.
Collaboration at IBC, The Emmys Boneheaded Bear Move
The industry’s lack of collaboration hung over IBC like stars in a Van Gogh sky, while The Bear winning Best Comedy again makes the Emmys look downright Maduroesque.
Amazon Channels Dominates, Network News Shows Have A Real Opportunity
Why smart subscription apps are getting in bed with Amazon and why the debate may give network TV news a second lease on life.
Is Freevee Doomed, YouTube Goes to 11
Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."
Fall Preview
A look into three of the biggest topics you need to keep an eye on to stay ahead of what's going on in the business this fall.
Netflix’s 150 Percent Problem, Fubo’s Gift To Venu
Netflix boasts impressive ad sales growth, but some industry insiders remain skeptical about the audience. Meanwhile, Fubo's legal victory may have given Venu an easy way to bail on the ill-conceived service.
The NCTC’s Very Smart Bundle Play, iSpot Gets JICced
The NCTC launches a streaming skinny bundle of the sort that consumers have been asking for, iSpot gets the JIC's full blessing for use as national currency.
Disney’s Streaming Services Turn A Profit, Pelicans Fly The Diamond Coop
Disney's streaming services turn a profit, but is it sustainable? Meanwhile, the Pelicans fly the Diamond coop. A look at both streaming economics and the shifting landscape of sports broadcasting.
Cookies Are, In Fact, Good Enough For Google, WBD’s NBA Reality Check
Cookies, their history, why TV doesn’t have them, why contextual worka on TV, and WTF was WBD thinking with the NBA?