The Future Of Television. Dissected Daily.
Data: Netflix Beats Other Streamers for Content Appeal
The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.
Has Pinterest Missed The Retail Media Boat?
Pinterest's Q3 earnings showed strong growth, but stock dropped due to weak guidance in ad revenue, as analysts suggest it may need more time for recent deals and AI ad products to boost shopping engagement.
Mapping Billions Of Political Impressions In Our New TV Vs. Creator World
Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:
Is Amazon’s Ad Business Slowing?
Amazon’s ad business grew 19% this quarter, slightly down from 20% last quarter despite new Prime ad inventory, raising questions about future growth and potential competition from other retail media networks as off-network ad sales emerge as the next frontier.
Meet Vibe.co CEO Arthur Querou
TVREV caught up with Querou to find out how Vibe is redefining TV advertising for small and medium-sized businesses.
CTV Political Ad Trends Ahead of the 2024 Election
Political ad impressions surged by 489% in September vs. August, according to a Madhive analysis.
A Reality Check On Shoppable TV
The convergence of retail media and CTV offers potential for shoppable TV, but challenges like consumer reluctance, budget fragmentation, and a need for seamless experiences remain.
Long Live Ad Networks?
Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.
Sports Advertising Is More Expensive And Crowded Than Ever. Here’s How Brands Can Stand Out
VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.
The Pressure Is On Retail Media To Grow Up
The consensus at Advertising Week is that, despite all its upside, retail media still lacks some basic maturity.
TikTok Wants To Go Live This Christmas
The rise of Temu, Shein, and the year-old TikTok Shop has both shaken up online shopping behavior and expectations.
Amazon’s Upfront Haul Vs. TV’s Ad Contraction
Amazon made a massive and risky bet this year - that consumers would be ok with turning on advertising as the default for Amazon Prime Video.
Retail Media’s Growing Clout Isn’t Making Everyone Happy
The rise of retail media is reshaping ad agency dynamics and sparking concerns over its growing influence.
Retail Media Networks Learn the Power Of Ad Sales Leverage
Retail Media Networks are realizing they have leverage, and aren’t being shy about using it.
Retail Media Has To Slow Down Sometime, Right?
Retail Media ad growth may slow, but it's still booming with over $50 billion in projected 2024 revenue.
CPG Advertisers Risk Missing Out If Ignoring LGBTQ+ Support
Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.
The People Vs. Google, And The Shoppers Who May Win
Mike Shields takes on the People vs. Google in his latest column for TVREV.
Target Shows How Advertising Is Coming Full Circle For Retailers
Target's ad network, Roundel, is booming thanks to its popular Target Circle membership.
As Walmart Goes, So Does The Ad Economy?
Big box companies are betting on retail media for profits, but expanding beyond their platforms may reduce its effectiveness and long-term appeal.
Teads CMO Explains TV Strategy To A Teenager
Natalie Bastian, Global CMO at Teads, explains to teenager Jensen Muller what she and her company do.