Advertising
News and analysis covering the advertising and ad-tech space, including new and emerging technology, implementations, and advanced advertising.
Broadcasters have relied on outdated regulations to protect their position in a media landscape that’s increasingly leaving them behind. The shift to ATSC 3.0 represents an opportunity for the industry to move forward.
Increasing ownership limits and reducing regulations will do nothing to solve the industry’s existential issues; in fact, it will amplify the very weaknesses that threaten the future of local TV.
TV station ownership rules were originally established to preserve localism, diversity, and competition in local marketplaces. Have they outlived their usefulness?
This Election Day is not just another reporting cycle — it’s a defining moment for local TV stations to demonstrate their unwavering dedication to accuracy and the public interest.
The local broadcast TV business has thrived on temporary boosts from political ads, but that safety net is about to disappear, leaving the underlying structural weaknesses fully exposed come first quarter of next year.
Until broadcasters recognize the value of nurturing their free-to-air audience, OTA viewing will remain a niche option rather than a mainstream alternative to paid services.
It's time for a new regulatory framework for television/video – one that embraces the realities of our digital world while preserving the core principles that have guided media regulation for decades.
What makes the new Chicago Sports Network think it can thrive (let alone survive) while RSNs around the country are imploding?
Will private equity prove a boon or bust for local television broadcasting?
Is a new radio content targeting technology a glimpse into the future of over-the-air television?
It’s time to ask why viewers can’t simply pay for what many want: a bundle comprised of just OTA broadcast TV networks and local stations/diginets — reasonably priced and easy to access via streaming.
Paramount's potential sale of a group of major-market independent stations poses pressing questions as to the future of local broadcasting.
The answer is a complex blend of station-brand-loyal older viewers, rural audiences, and a disparate smattering of genre-defying younger cohorts who don’t really “watch television” at all.
The regional sports network (RSN) industry is in a state of flux, and few markets exemplify both the chaos and transformation more than Chicago
Peacock is the Paris Olympics’ media gold medal winner; will local NBC stations & affiliates even make the podium?
The often unpopular Knicks (and Rangers, Madison Square Garden, Sphere, & MSG Network) owner isn't wrong in his fears of waning local NBA media revenue
A precedent-busting Supreme Court decision has the potential to upend the of future broadcast regulation.
A first-of-its-kind deal to bring live streaming games of a major professional sports team to fans at no cost could be the death knell for RSNs.
Timely local TV weather forecasts are vital for safety during severe weather, but can be significantly delayed if accessed via streaming. Will ATSC 3.0/NextGen come to the rescue?
A conversation with Madhive President Jim Wilson about the company’s acquisition of local media ad sales workflow software/services firm Frequence - and why the future of local marketing is omnichannel.
While the technical distinction between linear broadcast subchannels & digital streaming FAST channels may be blurring, there is no denying that the OTA diginet model has become an influential blueprint for the future of “TV” - and a new canvas for programming creativity.
Streaming FAST channels owe their existence to the TV model (eventually) refined by broadcasters' digital subchannel adventures over the last two decades.
Can US local broadcasters and their network programming patrons get out of their own way and glean some innovation inspiration from their brethren across the pond?
The UK’s new Freely “streaming broadcast” service begs the question: why can't US viewers stream full, (ostensibly) free local broadcast signals?
The unwinding of Regional Sports Networks may - or may not - be a windfall for local TV broadcasters.
It was hard not to feel that this year's NAB Show represented a bit of a turning point for the ATSC 3.0 “NextGen TV” standard.
Over-the-air television viewing is more sizable and demographically attractive than most industry professionals realize - and is actually growing in popularity. The catch: nobody knows how to truly measure or account for it.
While linear local broadcast TV still commands the lion's share of political ad spend, its supremacy going forward is very much in question. We talk to the digital doyenne of one of the country’s largest station groups to find out what’s ahead for this cyclically lucrative ad category.
The newly proposed sports-centric vMVPD joint venture between Disney/ESPN, Fox and Warner Bros. Discovery poses some very real existential issues for local broadcasters - especially those with network affiliations.
Local TV news hubs strive to bring disparate station streams into a curated destination-worthy experience. We talk with the first (and largest) to do it.
News and analysis covering the advertising and ad-tech space, including new and emerging technology, implementations, and advanced advertising.