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The Future Of Television. Dissected Daily.
The Currency Race Is Just Starting, Says Comscore’s Frank Friedman
“In the past, there was legacy and everyone else. Now everyone’s in the same boat.” Friedman says
Super Bowl Audience Was 124.3 Million Viewers, iSpot Says
Streaming contribues 15.01 million viewers to the total as Fox’s Tubi unit streamed the Super Bowl for free for the first time.
AMC Networks Hitches Upfront Pitch To Outcomes
A campaign for Post increased consumer spending on Fruity Pebbles by 14% in homes exposed to the commercials
Nielsen And Paramount Global Bury The Hatchet, Agree To Long-Term Measurement Deal
“Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos,” said Nielsen CEO Karthik Rao
Nielsen Set To Count All Out-Of-Home TV Viewing In U.S. In Time For Super Bowl Kickoff
Previously, Nielsen said its out-of-home measurement covered 60% of the country
Disney Tops Nielsen Distributor Rankings With Sports, FX And ‘Bluey’
Christmas football, ‘Squid Game’ boost Netflix
Measurement Moves: Nielsen’s Big Data MRC Seal; Friedman Joins Comscore
“In joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman.
‘America’s Newsroom’ No. 4 TV Program by Watch-Time
The Fox News show jumped up from No. 12 the previous week, capturing a 0.84% viewership share, per Inscape’s TV analysis for Jan. 13-19.
News Programs See Week-Over-Week Increase in Viewership Share
But football still captured the most linear TV watch-time for Jan. 6-12, per Inscape.
TV Rankings: A HullaBOWLoo Kick Off to 2025
Multiple college football bowl games make Inscape’s ranking of most-watched TV programming for Dec. 30 through Jan. 5, but none could beat the NFL.
Inscape, TVision to Examine Personified Cross-Platform Viewing with Extended Pact
Inscape, Vizio’s smart TV data company, said it expanded its agreement with TVision, which focuses on measuring viewer engagement, enabling the companies to examine personified cross-platform viewing behavior, including co-viewing.
The Most-Watched TV Programming of 2024
NFL and college football dominated, while the Paris Olympics won the bronze medal for 2024’s TV watch-time, per Inscape.
Netflix KOs Other Streamers for Earned Media Value
The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.
TV Program Rankings: ‘Yellowstone’ Beats Everything But Football
Reruns plus the series finale of ‘Yellowstone’ captured a 0.96% viewership share across December 9-15, making it the No. 3 program by watch-time.
In 2024, the Shift to Streaming Only Continued
This year, the share of smart TVs that solely streamed content hit 61% — a notable increase across the last few years, according to Inscape’s latest analysis.
Football Remains King of TV Watch-Time
Sports lead Inscape’s ranking of most-watched TV programming for Dec. 2-8, while several news programs rise up week-over-week.
TV Program Rankings: Football, NBA Lead for Watch-Time
The NBA grew its viewership share week-over-week and moves into third place, per Inscape’s analysis across November 18-24.
Despite Tech Advances, Local Ad Sellers Under Pressure to Achieve Growth Goals
A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.
Football & Fashion Pump Up Prime Video EMV in October
Prime Video had a 64% month-over-month increase in Earned Media Value in October, per CreatorIQ.
TV Watch-Time for Basketball Jumps Up
NBA games scored a 0.89% viewership share across Nov. 11-17, while men’s college basketball grabbed 0.53%, per Inscape.