The Future Of Television. Dissected Daily.
LG’s Serge Matta On Why CTV Is Retail Media’s Hot New Frontier
LG Ad Solutions’ Serge Matta talks about why everyone’s so hot on retail media right now in the lastest Innovator Spotlight interview from our new report on Retail Media and CTV.
Sean Buckley on Magnite’s Mission To Streamline Disney’s Ad Game Across Platforms And The World
Q&A with Magnite CRO Sean Buckley about their long-standing and ever-evolving relationship with Disney.
Streaming’s Next Big Bet: Global Content That Speaks to Zoomers
Why streaming platforms are turning to anime and global content as powerful tools to engage and retain Zoomers in the U.S.
CIMM City 2024. The State Of TV Advertising
Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)
Samsung's Justin Fromm On Streaming's Loyalty Crisis
Samsung Ads’ Justin Fromm discusses the findings of their new report on Streaming’s Loyalty Crisis in our latest TVREV Thought Leaders Circle video.
Privacy, Data, and CTV: Magnite’s Approach to Retail Media
In this Q&A from our recent report, Retail Media On CTV 2024, Gretchen Bobroff explains how Magnite simplifies retail media by integrating tech, prioritizing privacy, enhancing programmatic efficiency, and leading in premium video.
Less Is The New More. How Netflix Is Adapting To A Shrinking Originals Market
As the number of originals shrinks, Netflix has managed to keep its subscriber base. But can the industry adjust to the new reality?
From First-Season Glow To Follow-Up Fade: The Hidden Dynamics Of Streaming Hits
Brandon Katz lays out the right programming strategies streamers can use to keep viewers hooked after the initial hype cycle has died down.
Sports Advertising Is More Expensive And Crowded Than Ever. Here’s How Brands Can Stand Out
VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.
Hot Takes: What Trends Are The Industry Sleeping On?
What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.
CTV In The City: Big Insights From The Big Apple
Our new 5-part video series from LG Ad Solutions looks at the state of ad-supported CTV and why it's ready to hit new heights.
Drama’s Dominance Dims As Streaming’s New Star Genres Shine
Drama isn't the cool kid on the block in streaming land as fantasy, sci-fi and reality are now ascendant. What that means for everyone from studios to streams to advertisers.
Serving Up Volleyball 24/7: How Applicaster And JWP Helped VBTV Reach A Worldwide Audience
This 5-part video series explains how Applicaster and JWP helped Volleyball World launch a new CTV app for over 800 million fans worldwide.
Crunchyroll’s Anime Empire: How Niche Streaming Thrives Amidst Consolidation
Tiny Crunchyroll has fended off attempts by Netflix, Amazon, Disney and others to invade its anime empire. Brandon Katz looks at how they did it and the lessons for niche services.
Data, Precision And Reach. LG Ad Solutions' Keith Norman On Why CTV Is Winning The Political Ad Race
The latest Innovator Spotlight interview from our new Special Report on Political Advertising features LG's Keith Norman on how data makes CTV so attractive to political campaigns.
OrkaTV's Chris Hartley On Why CTV Is Becoming Just Like An iPhone
In our latest TLC Q&A, OrkaTV’s Chris Hartley explains how CTV advertising is evolving and why specialists are key to navigating its complexities.
Revolutionizing Ad Management: How Sky Media and Imagine Transformed TV Ad Operations
How Sky Media’s Jeff Eales proved automation wasn’t just a buzzword, but the key to revolutionizing ad efficiency and profits.
Navigating The Future Of Media: AI, CTV, And Cookieless Strategies
Teads' Natalie Bastian and KINESSO's Amanda Marks discuss how brands can harness the power of AI and CTV in order to adapt to the cookieless future.
Is the Magic Fading? Disney’s Originals Go Bippity-Boppity-Splat
From Star Wars to The Acolyte, Disney hasn't been having much success with its originals and Hulu's hits are few and far between. All that spells trouble for the House of Mouse.
Magnite’s Erik Brydges On Why CTV Is Winning Over Political Advertisers
The first Innovator Spotlight interview from our new Special Report on Political Advertising on CTV features Magnite's Erik Brydges explaining why CTV is such a powerful medium for campaigns.