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The Future Of Television. Dissected Daily.
Animation Is Netflix’s Secret Weapon—Just Not In Theaters
Netflix's animated series resonate on TV. Its theatrical efforts? Not so much. Brandon Katz breaks it down.
Total TV: Why Breaking Down Streaming And Linear Silos Is Finally Starting To Happen
Our newest Special Report examines Total TV, an emerging strategy that's reshaping how broadcasters manage and monetize their ad inventory across linear and streaming platforms.
Amazon Vs. Netflix: The Battle For Hollywood’s Biggest Hits
Amazon is aggressively expanding its movie catalog, securing new licensing deals, and investing in original films as it prepares to battle Netflix for movie library supremacy.
What Happens In CTV: What To Expect In 2025
Six top industry thought leaders: Terry Kawaja, Stu Schwartzapfel, Tony Marlow, Mike Brooks, Evan Shapiro and Alan Wolk share their thoughts on what to expect in the year ahead in the video series sponsored by LG Ad Solutions.
Too Much Drama? Why Streaming’s Top Genre May Be Overloaded
Streaming services lean heavily on dramas for their content libraries. But maybe too heavily—other genres may yield better retention and acquisition rates.
KERV's Gary Mittman On The Benefits Of Making Every Moment Actionable
In the last of the Innovator Spotlight pieces from our Special Report on Contextual Targeting, KERV’s Gary Mittman discusses how KERV is transforming contextual targeting through cutting-edge AI and polygon-based object recognition.
Anoki’s Raghu Kodige On How Their Multimodal AI Is Pushing The Boundaries Of Contextual Targeting
In this Innovator Spotlight from our Special Report on Contextual Targeting, Anoki’s Raghu Kodige discusses the buzz behind multimodal AI.
Teads’ Tech Themes 2025: 5 Key Themes Shaping Media
Download Teads’ Tech Themes 2025 to explore five key trends reshaping advertising strategies, with insights on navigating CTV, AI, shoppable formats, and contextual targeting.
Wurl’s Peter Crofut on How Emotional Targeting is Boosting Ad Engagement on CTV
In this Innovator Spotlight from our Special Report on Contextual Targeting, Wurl’s Peter Crofut explains the value of emotional targeting.
From Risk Avoidance To Value Creation: A Paradigm Shift In CTV Ad Verification
Protected by Mediaocean’s Asaf Greiner explains how improvements in ad verification create opportunities for growth.
Hot Takes: What To Binge Over The Holidays
You’ve got two weeks off. Our TVREV Thought Leaders Circle members have suggestions.
Mediaprobe's Pedro Almeida On Turning Emotional Engagement Into A Metric That Matters
As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.
Demographics Are Destiny: Streaming’s Growth Playbook
Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.
Contextual Revolution: Rohan Castelino On How The IRIS_ID Unlocks New Potential In CTV Ad Targeting
In the next Innovator Spotlight from our Special Report on Contextual Targeting, Rohan Castelino explains why the IRIS_ID is such a valuable tool for advertisers looking to add contextual targeting to their mix.
Apple TV+'s Library Is 4K% Smaller Than Netflix. That Hasn't Impacted Revenue. Yet.
Apple’s not-very-big library has not proved to be an issue to day—even with a price hike last year. But is that a viable long-term strategy? Brandon Katz explores.
Cracking the Context Code: Gracenote’s Trent Wheeler On The Value Of A Standardized Taxonomy
In this Innovator Spotlight from our new report on the Contextual Revolution, Gracenote’s Trent Wheeler explains why standardization is key to contextual’s success.
Why Broadcast, Not Cable Is The Peacock's Golden Feather
Peacock’s success is being driven by NBC’s broadcast programming. Which, Brandon Katz explains, is likely another reason why they are jettisoning their cable networks.
Flashtalking By Mediaocean’s Grant Parker On The Innovid Merger And The Future Of Ad Tech
In this exclusive Q&A, Flashtalking by Mediaocean’s Grant Parker provides insight into the reasons the upcoming merger with Innovid is going to shake up the industry.
Hot Takes: CTV’s Contextual Revolution
TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.
Case Study: Air France Reaches New Heights With A Travel Premium CTV Native Campaign
A TLC Case Study on how Teads’ home screen campaign for Air France on LG TVs resulted in significant brand lift.