Upfronts 2025: AMC Networks Thinks It’s Time For A Depression Era Drama
Programmer also launching new channels as it marks 15th anniversary of ‘The Walking Dead’
DatafuelX Gets Patent for Tech That Predicts Reach And Frequency Of Cross-Platform Campaigns
‘We can enable publishers to deliver an integrated cross-platform campaign, providing true cross-platform reach and frequency currency management, and more targeted, effective campaigns with far less waste,’ said Howard Shimmel.
FAST Channels Delivering More Than ‘Leave It To Beaver,’ Gracenote Reports
Top programming genres are sports, reality and news/commentary
Disney Widens Lead Among Media Distributors In January With Push From College Football Playoffs
Holiday movie viewing dropped 22% in the post-Christmas season.
Broadcast, Cable Score Share Gains In January, Nielsen Says
Football, news, New Year’s Eve programming cut into streaming’s lead
In A Complicated World, Distributors Want To Change The Way We Talk About TV
The idea is to align terms like streaming, traditional and multiscreen TV to make buying legacy media easier for media buyers
NBC Sports Has Big Plans For The 2026 Winter Games From Italy
More hours to air on broadcast, while Peacock stream all events live, following a formula that was successful in Paris
AMC Networks Hitches Upfront Pitch To Outcomes
A campaign for Post increased consumer spending on Fruity Pebbles by 14% in homes exposed to the commercials
Roku Throwing A Super Bowl Party For The Big Game Commercials
“Streaming exclusively on Roku, Adweek’s breakdown of the best Big Game commercials – past and present – makes for an exciting lead-up to the Big Game for our audience,” says David Eilenberg, head of content, Roku Media
Nielsen Set To Count All Out-Of-Home TV Viewing In U.S. In Time For Super Bowl Kickoff
Previously, Nielsen said its out-of-home measurement covered 60% of the country
Future Today Adds Original Competition Series To Fawesome Free Streaming Service
“From a scale standpoint, we were big enough where this could potentially make sense,” says Vikrant Mathur, co-founder of Future Today
Nexstar Slides Into Texas Rangers’ TV Lineup
Broadcaster will air 15 regular season games on stations in 19 markets
AdOmni’s Jonathan Gudai On Changing Channels From Digital Out-Of-Home to CTV
“The ability to bring inventory from lots of different places, whether it's the walled gardens, like Amazon or Google, or the open web, into one place where you can plan, activate and pull reporting on impressions and outcomes from a single partner, is pretty novel,” Gudai says
Disney Tops Nielsen Distributor Rankings With Sports, FX And ‘Bluey’
Christmas football, ‘Squid Game’ boost Netflix
Nexxen Teams With Fox, FuboTV, DirecTV, FanDuel On Ads Packages
“The power and impact of live sports is inescapable right now,” says Kenneth Suh, Chief Strategy Officer at Nexxen
After Crawling, Netflix Says Its Ad Business Is Ready To Walk
“We've doubled our ads revenue year-over-year last year. We expect to double it again this year so that should give you a sense of the slope of monetization growth that we're on,” said co-CEO Greg Peters
Inside Universal Ads, Comcast’s New CTV Buying Platform
Coming soon: linear ads, third party deals and more granular targeting, says GM James Grant
AdOmni Looks To Add In-Home Video Streaming To Out-Of-Home Buying
Users will be able to reach consumers as they move from watching Netflix, Amazon Prime Video and YouTube to out of home and online video environments.
NBC Tips Off NBA Promotion During NFL Playoff Game
A spot featuring Jack McBrayer from NBC’s 30 Rock shows him giving an NBC studio tour to a group that includes NBA stars Giannis Antetokoumpo, Jayson Tatum and Victor Wembanyama.
Disney Brings More Ad Magic To CES
Disney’s Magic Words are coming to live programming, including sports, as the company looks to make streaming a better vehicle for video for viewers and advertisers.