More hours to air on broadcast, while Peacock stream all events live, following a formula that was successful in Paris

“Streaming exclusively on Roku, Adweek’s breakdown of the best Big Game commercials – past and present – makes for an exciting lead-up to the Big Game for our audience,” says David Eilenberg, head of content, Roku Media

Broadcaster will air 15 regular season games on stations in 19 markets

“The ability to bring inventory from lots of different places, whether it's the walled gardens, like Amazon or Google, or the open web, into one place where you can plan, activate and pull reporting on impressions and outcomes from a single partner, is pretty novel,” Gudai says

The new Fubo streaming service being created using Disney services will feature networks ABC, ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNews, as well as ESPN+.