Subscribers now can get some Paramount programming—sports, kids—without having to buy all of its cable channels

YouTube creators will ‘flip formats, blend genres and push deeper into the mainstream,’ Neal Mohan says

Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates.

Sports sponsorship measurement system launched

Insights from Amazon Live product piches are fed into the Amazon Marketing Cloud, where they can ba analyze to guide campaigns.

Also: Ad tech news from ISpot, Anoki, GSTV, The Trade Desk, TCL and Transmit

Auto-focused channel is steering into demand for sports-adjacent content.

Genius Sports will integrate iSpot’s Unified and Outcomes measurement products and data insights into omnichannel platform FanHub, which helps reach sports fans

Gracenote study finds that that while contextual is building confidence in CTV advertising, there’s a lack of data, especially in sports

Booze marketers see streaming as an increasingly important channel.

Netflix and sports show biggest increases, according to Gracenote report

YouTube’s share of viewers rises to 12.4% in April ,according to Nielsen

‘Gracenote is uniquely positioned to bring personalized sports experiences to the connected car space.’ - Trent Wheeler, head of innovation at Gracenote.

Biggest streaming title is ABC’s long-running drama ‘Grey’s Anatomy’

Also: Cross-platform TV ad measurement company iSpot names Steven Millman as chief scientist

Netflix rolls out big numbers and said its ad-tech suite is coming to a market near you

Leap Media brings TV advertisers a syndicated package that includes content from top producers, targeted linear and digital distribution, while its nimble structure allows for value pricing.

54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says

Tubi unveils new interactive and shoppable commercial formats

Streaming’s share of impressions rises to 14%