Currency Reimagined: What Matters Most In The Age Of Streaming
For decades, the TV industry ran on a single standard: one panel, one rating, one yardstick for value. That era is over. Streaming changed all that. Audiences are scattered, data is everywhere, and buyers and sellers are rethinking what “currency” really means.
In Currency Reimagined, TVREV unpacks how we got here, what’s holding the industry back, and what needs to happen next. It’s not about crowning a new currency king. It’s about building flexible, transparent frameworks that let buyers and sellers align on what really matters—campaign by campaign.
In this report, you’ll learn:
Why the gap between measurement and currency keeps growing — and what to do about it
How AI, identity and privacy are reshaping what’s possible (and what’s not)
Why “one currency to rule them all” is the wrong goal — and what smarter alternatives look like
What top thinkers from across the industry say needs to happen next
Download the FREE report now and get smarter about what counts.
(It’s free thanks to our sponsors, Magnite and Comscore)
