REPORTS
The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments
Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency.
The 2025 Advertising & Marketing Report
According to a new research report conducted by Tatari and Marketing Brew, nearly two-thirds of marketers are currently investing in TV advertising - shattering the perception that TV is out of reach for most brands.
The Future of TV Advertising Under RFK
While the merits of this potential action are being actively debated among health experts and consumer advocates—there is little debate in the media industry. Such a ban, if enacted, would rock the TV advertising business at a time of massive change and tremendous uncertainty.
Stadium to Screen (US Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Stadium to Screen (UK Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Stadium to Screen (CA Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Magnite: Why Streaming TV Is A Must-Buy
Magnite’s new report offers evidence that, when it comes to ad performance, streaming TV is just better.
Smashing the Silo Barrier: How Total TV Is Revolutionizing Ad Sales
In this new Special Report, you’ll learn how Total TV - the strategy of unifying linear and streaming ad inventory - is transforming broadcaster operations and reshaping the future of television advertising.
Beauty & The Screen: CTV’s Impact on Beauty & Grooming Shopping
The US beauty and grooming market is expected to surpass $100 billion in 2024, emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study to understand US consumer beauty/shopping preferences and the impact of CTV on those buying decisions.
Teads’ Tech Themes 2025: Five Key Trends Shaping The Media Industry
Download Teads’s Tech Themes report and learn about the five key themes shaping media this year
The Contextual Revolution
In our latest Special Report, we explore the world of contextual targeting, and dive into five companies rewriting the rules of CTV advertising.
Retail Media On CTV 2024
In our latest Special Report, we explore why Retail Media and Connected TV (CTV) are shaping up to be the next big opportunity for advertisers.
Samsung Ads: Streaming’s Loyalty Crisis
Samsung Ads latest industry report addresses churn and loyalty in streaming, and found that streaming app loyalty is becoming alarmingly scarce
The Inclusive Screen: Asian Americans
Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
The Inclusive Screen: Hispanic Americans
Black, Hispanic, and Asian Americans make up over a third of US adults (per MRI-Simmons), but adequate representation of diversity in media & advertising (both on-screen + behind the scenes) continues to be an elusive target.
And the Award Goes to…CTV!
In addition to Awards Shows (like the Oscars or Grammys) celebrating the accomplishments of actors and artists, they also represent a valuable opportunity for brands to connect with potential shoppers.
Political Advertising on CTV 2024
With a record $10.7 billion expected to be spent on political ads in 2024—$1.5 billion of that on CTV alone—political dollars are more critical to the industry’s success than ever before.
Special Reports
TVREV offers exclusive industry reports, original white papers, and in-depth analyses to guide the industry.