REPORTS
Currency Reimagined: What Matters Most In The Age Of Streaming
In Currency Reimagined, TVREV unpacks how we got here, what’s holding the industry back, and what needs to happen next. It’s not about crowning a new currency king. It’s about building flexible, transparent frameworks that let buyers and sellers align on what really matters—campaign by campaign.
The CTV Playbook For B2B Marketers
Download our newest Special Report “The CTV Playbook For B2B Marketers” to learn all about how CTV advertising is shaking up the once-staid B2B marketplace, helping to compress the notoriously long sales cycle.
The Big Shift 2025
The Big Shift 2025 | US Edition is the fourth installment in LG Ad Solution’s annual Big Shift insights series to determine consumer perceptions and behaviors related to CTV viewership.
The Big Shift 2025 (Canada Edition)
The Big Shift 2025 | Canada Edition is the fourth installment in LG Ad Solution’s annual Big Shift insights series to determine consumer perceptions and behaviors related to CTV viewership.
The Big Shift 2025 (UK Edition)
The Big Shift 2025 | UK Edition is the fourth installment in LG Ad Solution’s annual Big Shift insights series to determine consumer perceptions and behaviours related to CTV viewership.
Do You Want To Build A Bundle?
Are you ready to navigate the ever-evolving landscape of video entertainment? TiVo’s latest report “Do You Want to Build a Bundle?”, explores crucial insights into consumer behavior and market trends that will help you stay ahead of the competition.
TripleLift: 100 Years Of Television
This landmark new report from TripleLift traces television's transformation through distinct eras, from its experimental beginnings through the broadcast model's establishment in the 1950s, the cable boom of the 1990s, to today's streaming-dominated landscape.
FAST in Europe: A Deep Dive into a Rapidly Expanding Market
This whitepaper from the FAST4EU consortium—comprising OKAST, SECOM, and Kinostar—explores the evolution of FAST across the continent, emphasizing the importance of local content, cultural specificity, and strategic partnerships.
Wurl: The CTV Trends Report
With FAST adoption rising, ad spend hitting new highs, and the fight for viewer attention intensifying, this report dives into key metrics like session length, hours of viewing, ad load, and fill rates to show where things are heading — and where the opportunities lie.
The Connected Gamer
LG Ad Solutions conducted a new research study, entitled The Connected Gamer, to understand how gamers play and purchase video games (specifically console-based games) and the impact that CTV has on those purchase decisions.
The Shoppable TV Report: 2025 and Beyond
The Shoppable TV Report: 2025 and Beyond, an update on last year’s extremely popular research study, reveals US consumer perceptions around “shoppable” TV advertisements
FOR THE WIN
What really drives fans of women’s sports—and what brands need to know. This report from Paramount Advertising uncovers the truths behind seven commonly held myths about women’s sports fandom.
The Efficiency Curve: Finding the Optimal Balance Between CTV and Linear TV Investments
Discover the insights behind 224 billion impressions across various industries to learn how small adjustments in ad allocations can drive significant improvements in campaign efficiency.
The 2025 Advertising & Marketing Report
According to a new research report conducted by Tatari and Marketing Brew, nearly two-thirds of marketers are currently investing in TV advertising - shattering the perception that TV is out of reach for most brands.
The Future of TV Advertising Under RFK
While the merits of this potential action are being actively debated among health experts and consumer advocates—there is little debate in the media industry. Such a ban, if enacted, would rock the TV advertising business at a time of massive change and tremendous uncertainty.
Stadium to Screen
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Stadium to Screen (UK Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Stadium to Screen (CA Edition)
Stadium to Screen: Streaming Live Sports in 2025 uncovers consumers’ sports viewing preferences and behaviors, especially the shift to live sports viewing via streaming apps.
Magnite: Why Streaming TV Is A Must-Buy
Magnite’s new report offers evidence that, when it comes to ad performance, streaming TV is just better.
Smashing the Silo Barrier: How Total TV Is Revolutionizing Ad Sales
In this new Special Report, you’ll learn how Total TV - the strategy of unifying linear and streaming ad inventory - is transforming broadcaster operations and reshaping the future of television advertising.
Special Reports
TVREV offers exclusive industry reports, original white papers, and in-depth analyses to guide the industry.