
The Future Of Television. Dissected Daily.
Local Broadcast At A Crossroads
Nexstar wants Tegna, the FCC’s Carr wants deregulation and the industry wants to know what’s really going on. A deep dive into what the future might bring.
Tubi Goes Beast Mode; Clipping Goes Mainstream
Tubi is making some serious creator moves with a Beastly deal that sounds a lot like syndication. Meanwhile, video “Clippers” are creating a whole new genre of advertising.
Iger Shakes Things Up: ESPN/NFL and Disney+/Hulu
Disney’s Bob Iger shook things up this week, announcing a major deal between ESPN and the NFL and a merger of the Disney+ and Hulu apps. Explainer-In-Chief Alan Wolk unpacks.
Creativity Isn’t Just For Creatives, Part 2
In Part 2 of our new video series from Cannes, hear top executives from Seedtag, IRIS.TV, Paramount Advertising, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.
Remembering The 2nd Screen Society: The Future We Saw In 2012 Is Finally Here
Back in 2012, the members of the 2nd Screen Society were pushing a future TV based on data from millions of users that fueled everything from targeted ads to better discovery to shoppable TV. They were just a decade too early.
Microvideo Apps Keep Raking It In, Chat Stumbles And People Notice
Why microvideo sites are still going strong and who is watching them. Plus the fallout effects of ChatGPT’s recent backslide
Samsung Ads’ Justin Fromm On How Connected TV Became Conversion TV
What’s turning connected TV into “conversion TV”? Samsung Ads’ Justin Fromm explains in this enlightening new interview around Samsung Ads newest report.
The Creative Equation: Where Science Meets Storytelling, Part 2
In Part 2 of our series on Data and Creativity from LG Ad Solutions, we explore how data can inform creative decisions without dictating them and why ads shouldn’t feel like interruptions.
Is NBCU Bringing Sports Back To Cable, Comcast’s New Streaming Store Features A Cast Of Hundreds
Why live sports is the best way to reach affluent ad avoiders and why bundling is back.
Creativity Isn’t Just For Creatives, Part 1
In Part 1 of our new video series from Cannes, hear top executives from VIbe.co, PREMION, KERV.ai, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.
Life After The Monoculture: How To Survive The Dark Ages Of Media
Alan Wolk delivers a keynote address at Cannes Lions about the confluence between the collapse of the Roman Empire and the death of the monoculture, how to survive our current Dark Ages and what will bring about the next Renaissance.
The Rise Of Feudal Media, AI Panic Grips Publishers
The rise of feudal media means audiences are more isolated and harder to find. Plus publishers panic as AI sets out to decimate search.
The Creative Equation: Where Science Meets Storytelling, Part 1
In our new video series, shot at Cannes for LG Ad Solutions, we look at the impact that data has had on creative advertising on CTV.
The Upcoming Fiction Revolution, Linda Leaves
Rapid improvements in AI technology means the next great creator revolution is going to be about fiction and the stories people need to tell. Plus reflections on a post-Linda X.
Comscore’s Frank Friedman On Building A Smarter TV Currency
In the latest excerpt from our new report on Currency In The Age Of Streaming, Comscore’s Frank Friedman dissects our current currency conundrum and how we got here.
CTV Has A Fragmentation Problem: These People May Have A Solution
At a Wurl-sponsored roundtable in Cannes, a dozen top executives unpacked CTV’s current woes—and what gives them hope for the future.
Cannes Crowd Gets Crash Course In Titan OS’s European Expansion
The biggest fight in streaming isn’t about content—it’s about who controls the TV operating system. Titan OS just raised the stakes in Europe with a major announcement to a packed house in Cannes..
The Spotifyization Of Television
A flashback to something I wrote in 2014 that is proving oddly prescient today.
“Meet Them Where They Are”: Premion’s Daniel Spinosa On Making CTV Simpler For Local Buyers
In this new post-Cannes Q&A, Premion’s Daniel Spinosa explains how local CTV is evolving and what it means for measurement, omnichannel buys and contextual targeting.
At Cannes, “Fragmentation” Is The New Normal
Even AI seemed to get eclipsed by all the talk about media fragmentation swirling around Cannes. Alan Wolk explains why.