It’s Fun And Games At The Upfronts (Until Someone Mentions KPIs)
‘Commercials airing on Fox are more memorable and likeable than any other media company,” says Jeff Collins
Upfront Week: When Viewers Hit Pause Amazon Delivers . . . The Right Ad
And some upfront news about programming from Fox and Tubi
Digital Giant Amazon Elbows Deeper Into TV’s Upfront, Signaling Market Remains Vital
The war for the future of advertising will continue to be waged between the traditional media companies and the digital giants. And the upfront will remain a key battleground.