Video Killed The Shazamable Star
It's no longer surprising to see someone take out their phone at a bar to Shazam a song they’re unfamiliar with, hoisting their device into the air in an attempt to ID what’s playing. But people using Shazam to uncover the artist and title of a mysterious song will now be treated to a new feature: a curated playlist of related music videos.Today, Shazam announced a new partnership with Vadio, a video curation tool that TVRev profiled in February, which allows them to serve curated music video playlists upon song discovery. Vadio recently partnered with Warner Music, and their platform allows video channels to be curated by editors, automatically generated by trending data, or built by brands to reflect genres, interests or attributes of their audience segments.According to Shazam’s Chief Revenue Officer, Greg Glenday, Shazam “wants to give fans a great reason to spend more time with [the app] by giving them access to a rich and immersive music video experience. In turn, this creates new revenue opportunities for artists and, moreover, powerful ways of gaining exposure for brands.”Now if you’re Shazaming a new Beyonce song between rounds during a night out, you could find yourself getting lost in the entirety of “Lemonade” on the app, increasing the time spent from seconds to possibly an hour. That increase could be big for Shazam, as users typically closes the app or leave through an affiliate purchase action fairly quickly after identifying a song. Though Shazam has held its place atop both the Apple and Android app stores, turning a few of those "detect-and-ditch" bar-room users into more lasting relationships can't hurt.
TV[R]EV is written, curated and incubated by the BRaVe Ventures team. Find TV[R]EV on Facebook and Twitter, and sign up for the newsletter to stay up to date on the TV[R]EVOLUTION.
