Baseball Hits Home Run For Live TV Viewership
Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for June 19-25, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).
The 2023 men’s college world series slides into first with 1.97% of all minutes watched, up from No. 8 the previous week. MLB also gained steam, increasing its viewership share from 0.90% to 1.20% week-over-week.
Some additional insights about the top programming on TV:
PGA Tour golf and the 2023 NBA Draft — which previously did not make the top 50 shows by watch-time — jump into the top ten, taking seventh and tenth places, respectively.
Only two programs maintain ranking position week-over-week: Today at No. 6 and The Price is Right at No. 12. It’s worth noting that Today had a slight decrease in watch-time, down to 0.80% from 0.86% the week before, while The Price is Right increased its viewership share from 0.54% to 0.55%.
NBC Nightly News With Lester Holt rockets to No. 24 from No. 42 previously, capturing 0.42% of minutes watched. Several other news programs saw week-over-week increases, including CNN News Central, Fox and Friends, America’s Newsroom and America Reports.
Fueled by rerun marathons on TV Land and INSP, Gunsmoke eeks into the ranking at No. 25 with 0.38% of watch-time.
CBS captured 6.42% of minutes watched last week, putting it squarely in first place on the network ranking, up from third previously. The Price is Right, CBS Mornings and PGA Tour golf were three of the programs driving watch-time during the week. Meanwhile, ABC remains at No. 2, although its viewership share decreased from 7.06% to 5.99% week-over-week.
Additional insights around the most-watched networks from June 19-25:
Fox News, Fox, ESPN and MSNBC all maintain ranking positions week-over-week, with each except for MSNBC seeing an increase in viewership share.
CNN breaks into the top ten at No. 8 with 2.11% of minutes watched, up from No. 11 previously.
Week-over-week ranking newcomers include Lifetime at No. 24 (1.02% of watch-time) and Oxygen at No. 25 (1.01%).
