Teads’ Tech Themes 2025: 5 Key Themes Shaping Media

Download the latest report from our Thought Leaders Circle member Teads.

Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, unveils Tech Themes 2025, a comprehensive exploration of five key themes poised to redefine advertising strategies for the year ahead. Derived from the Teads Global Tech Themes Survey¹, insights from the Teads Media Barometer, trusted industry data, and perspectives from global media and marketing leaders from a variety of brands including L’Oreal, Toyota, Hilton, Heineken, Kinesso, and many more, this comprehensive guide provides a clear roadmap to navigate emerging challenges and seize new opportunities. 

Natalie Bastian, Global Chief Marketing Officer of Teads, shares: “In 2024, advertising and publishing executives reacted to a fragmented media landscape. Between global politics, major sports events, and pop culture moments, they stepped up to the challenge to find new, innovative ways to reach the consumer. Whether it was evolving CTV plans or leveraging AI, the advertising industry faced these opportunities head-on. Heading into 2025, these themes guide our focus on delivering to the needs of our clients. From evolving CTV video to shoppable formats and contextual targeting, the opportunities are endless as we harness the full potential of the technology at our disposal.”

Download Teads Tech Themes 2025 here.

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