Women’s NCAA Basketball a Slam Dunk for TV Viewership

Data & MeasurementSports
Written By Eleanor Semeraro

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for April 1-7, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The last week of the NCAA women’s basketball tournament scored big when it came to watch-time, capturing a 3.66% viewership share which put it squarely in first place on the ranking. By comparison, the men’s tournament had a 1.80% share — but it’s worth noting that championship game didn’t happen until April 8, so isn’t factored into the chart this time around. 

A few more highlights around last week’s top TV programming:

  • Major League Baseball remains in third place, but upped its watch-time from 0.90% previously to 0.93%, as the season gets into full swing.

  • NBA games also saw gains, moving from No. 8 to No. 4 week-over-week with a 0.88% viewership share. 

  • The 2024 CMT Music Awards on April 7 accounted for 0.43% of the week’s watch-time, up a tick from the 2023 awards show (0.42%). 

  • Aside from the CMT Music Awards, House Hunters was the only week-over-week ranking newcomer, moving from No. 31 to No. 12 with a 0.62% viewership share. 

ABC unseats CBS on the week’s TV network ranking — get the details over on The Measure. 

Eleanor Semeraro

Eleanor is an entertainment analyst and marketing strategist with a passion for all things TV and social media. She’s a regular TV[R]EV contributor and consults for small businesses within the advertising and entertainment data analytics ecosystem.

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