iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.

As ESPN closes in on potential new additions like NFL media and the MLB rights it recently walked away from, its streaming strategy is starting to become clearer.

After months of talk around what ESPN and MLB’s split meant for everyone… the two may wind up back together in a way that benefits both parties.

What’s next for local NBA TV broadcasts? A hybrid model that combines the best of old and new.

This year’s NBA Playoffs paid big dividends for advertisers year-over-year, as the league seemingly beat the “small market” allegations, especially for QSR brands.

ESPN’s price model for a new streaming service makes financial sense. But how does it sell consumers on needing it?

Fox and the NFL are taking aim directly at ESPN’s College Football Playoff games with a pair of marquee December Saturday contests this season.

New York and Los Angeles haven’t been pulling their weight lately for the NHL and NBA. We put a spotlight on the role of big-market teams in their respective playoffs.

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

Is the vibe shift responsible for Fox finally launching a streaming app? Or something else that starts with “V”? Plus why the NBA needs to start treating fans better.

The Fox News show jumped up from No. 12 the previous week, capturing a 0.84% viewership share, per Inscape’s TV analysis for Jan. 13-19.

Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?

Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.

Reruns plus the series finale of ‘Yellowstone’ captured a 0.96% viewership share across December 9-15, making it the No. 3 program by watch-time.

Sports lead Inscape’s ranking of most-watched TV programming for Dec. 2-8, while several news programs rise up week-over-week.

The NBA grew its viewership share week-over-week and moves into third place, per Inscape’s analysis across November 18-24.

NBA games scored a 0.89% viewership share across Nov. 11-17, while men’s college basketball grabbed 0.53%, per Inscape.

The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).