How Kids and Family Streaming Content Helps CTV Advertisers Combat Transparency Challenges
In this exclusive TVREV Special Report, we look into why kids and family TV may be the key to solving streaming’s transparency problem, why it’s currently so undervalued compared to other genres and why, as Millennial parents cut the cord and subscribe to ad-free services, ad-supported streaming, both free and subscription, may be the only way for advertisers to reach them.
We spoke with dozens of ad executives and programming executives off the record to get the inside scoop on how kids and family programming is TV’s hidden secret and what that means for the future of ad-supported streaming.
In this exclusive TVREV Special Report, we look into why kids and family TV may be the key to solving streaming’s transparency problem, why it’s currently so undervalued compared to other genres and why, as Millennial parents cut the cord and subscribe to ad-free services, ad-supported streaming, both free and subscription, may be the only way for advertisers to reach them.
We spoke with dozens of ad executives and programming executives off the record to get the inside scoop on how kids and family programming is TV’s hidden secret and what that means for the future of ad-supported streaming.
In this exclusive TVREV Special Report, we look into why kids and family TV may be the key to solving streaming’s transparency problem, why it’s currently so undervalued compared to other genres and why, as Millennial parents cut the cord and subscribe to ad-free services, ad-supported streaming, both free and subscription, may be the only way for advertisers to reach them.
We spoke with dozens of ad executives and programming executives off the record to get the inside scoop on how kids and family programming is TV’s hidden secret and what that means for the future of ad-supported streaming.
