Samsung Ads: Engaging Gamers. Understanding their TV Behavior Q1 2024
This new report from Samsung Ads shows an outsized affinity for streaming content among gamers, as they spend 25% more time watching streaming TV than non-gamers and are also glued to CTV with 77% of all linear minutes watched by just 27% of gamers.
Key Study Findings Include:
65% of respondents saying they regularly switch between playing games and streaming entertainment content within one hour
On average, gamers spend nearly two hours a day viewing streamed content with 92% consuming games and entertainment in the same day.
More than one-third (36%) of console gamers surveyed spread their time across multiple games and play 2-3 games within a week, while 64% play just one game within a week.
This new report from Samsung Ads shows an outsized affinity for streaming content among gamers, as they spend 25% more time watching streaming TV than non-gamers and are also glued to CTV with 77% of all linear minutes watched by just 27% of gamers.
Key Study Findings Include:
65% of respondents saying they regularly switch between playing games and streaming entertainment content within one hour
On average, gamers spend nearly two hours a day viewing streamed content with 92% consuming games and entertainment in the same day.
More than one-third (36%) of console gamers surveyed spread their time across multiple games and play 2-3 games within a week, while 64% play just one game within a week.
This new report from Samsung Ads shows an outsized affinity for streaming content among gamers, as they spend 25% more time watching streaming TV than non-gamers and are also glued to CTV with 77% of all linear minutes watched by just 27% of gamers.
Key Study Findings Include:
65% of respondents saying they regularly switch between playing games and streaming entertainment content within one hour
On average, gamers spend nearly two hours a day viewing streamed content with 92% consuming games and entertainment in the same day.
More than one-third (36%) of console gamers surveyed spread their time across multiple games and play 2-3 games within a week, while 64% play just one game within a week.
