NBC Sees Year-Over-Year Increase in Watch-Time for Parade, National Dog Show
Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for November 20-26, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).
The Macy’s Thanksgiving Day Parade is a cherished American tradition, and people tuned into NBC’s broadcast more this year compared to last: The 97th Annual Macy’s Thanksgiving Day Parade accounted for 1.44% of all minutes watched during the week, up from 1.13% in 2022. Interestingly, viewership share for the CBS parade broadcast slipped a bit year-over-year, down to 0.32% compared to 0.35% in 2022.
Some additional insights about the top programming on TV:
A super-sized slate of NFL games that included a new Black Friday match-up drove a notable week-over-week increase in watch-time, with its viewership share jumping to 11.89% vs. 6.33% previously. College football was also up, snagging 7.14% of minutes watched compared to 4.84% the week before.
The National Dog Show saw a year-over-year viewership share increase, up to 0.40% this year vs. 0.37% in 2022.
Fueled by reruns on Nickelodeon, CW and TBS, Friends jumps from No. 25 to No. 12 week-over-week with 0.57% of watch-time.
Additional week-over-week ranking newcomers include Yellowstone (No. 9), 60 Minutes (No.10) and Seinfeld (No. 20).
Get a look at last week’s most-watched TV networks over on The Measure.
