The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).

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VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.

Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.

The 2024 Paris games continue to dominate TV viewership, per Inscape data.

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.

Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.

College Football Playoff changes could be the move that finally eats the sport alive.

The NFL wants no part of a super sports streamer, since it puts the rest of televised sports on an equal playing field.

And an expanded slate of games fueled a week-over-week increase in football’s viewership share, per Inscape

The Oct. 1 night game had a notably higher viewership share than previous weeks, per Inscape.

Streaming exclusivity pushes to cut college football audiences into even smaller pieces… so why do it?

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

The NFL accounted for more than a quarter of TV watch-time on Thanksgiving Day this year, according to Inscape.

Which brands advertised against Election Night coverage this year?

An expanded College Football Playoff could be one of the most lucrative rights deals on TV as networks are still scrambling to keep audiences watching.

The Big Ten’s record deal has lasting implications for the Big Four broadcast networks, ESPN and its own cable channel.