Presidential Debate Wins for TV Watch-Time

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for June 24-30, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

President Joe Biden and former President Donald Trump faced off last Thursday in the first presidential debate, a simulcast that captured enough watch-time to take first place across the entire week. The Olympic trials, previously at No. 1, moves to second place with a 1.84% viewership share, while MLB games remain in third (1.60% of minutes watched). 

Some additional highlights for the week’s most-watched programming: 

  • Elsewhere in sports, Spanish-language broadcasts of Copa América USA 2024 move up from No. 13 to No. 4 week-over-week, while English-language coverage from Fox/FS1 take No. 11 (up from No. 31). 

  • The soccer action continues with the UEFA Euro 2024 championship, but it slides from No. 4 previously to No. 6 with a 0.92% viewership share. 

  • The NBA draft jumps into the chart at No. 20 with 0.52% of watch-time. 

  • Several Fox News programs make inroads, with Hannity seeing the biggest week-over-week ranking increase, from No. 39 to No. 25. America’s Newsroom with Bill Hemmer & Dana Perino rises to No. 13 (up from No. 17), while America Reports with John Roberts & Sandra Smith takes No. 17 (up from No. 21) and The Five lands at No. 22 (up from No. 24).

Find out which TV network was the most-watched last week on The Measure.

Eleanor Semeraro

Eleanor is an entertainment analyst and marketing strategist with a passion for all things TV and social media. She’s a regular TV[R]EV contributor and consults for small businesses within the advertising and entertainment data analytics ecosystem.

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