The Future Of Television. Dissected Daily.
Donald Trump Still Driving Most News Views Pre-Election
News publishers are still leaning into Donald Trump in the month leading up to the 2024 U.S. Presidential election — as data from Tubular Labs shows.
Former NBC Marketing Boss Apologizes For Creating The Trump Illusion': 'I Helped Create A Monster’
Guest author Jon Accarino tells the story of his former boss, one time NBC marketing chief John D. Miller.
Debate Dials Up TV Watch-Time, But Couldn’t Beat Football
ABC’s broadcast of the presidential debate ranked sixth for TV programming watch-time last week, per Inscape.
Presidential Debate Wins for TV Watch-Time
The debate simulcast captured a 2.16% viewership share, beating the Olympic trials and other sports for watch-time across June 24-30.
Fox News Down, MSNBC Up: Fall Cable News Viewership Trends
Plus a look at the GOP debates, with insights from Inscape
Bashing TikTok: Sponsored By TikTok
TikTok appeared on Fox News right after debate participants lobbed criticism at the app. It ends up that’s nothing new for its TV ad strategy.