TV[R]EV At NAB

AdvertisingStreaming WarsData & Measurement
Written By Alan Wolk

TV[R]EV's Co-Founder and Lead Analyst Alan Wolk will be participating in three panels at this year's show.

Monday April 8th 1:30 - 2:15

Project OAR, Making Addressable Ads On TV A Reality

A new consortium, led by TV manufacturer VIZIO, is promising to assemble the right technology platform and media partners to make addressable ads on television a reality, as soon as early 2020. The group, dubbed “Project OAR” (for “Open Addressable Ready”), will define technical standards for TV programmers and platforms to deliver targeted advertising in linear and on-demand formats on smart TVs. The founding members include Disney Media Networks (which includes ABC, ESPN and Freeform), Comcast’s FreeWheel and NBCUniversal, Discovery, CBS, AT&T’s Xandr and WarnerMedia’s Turner, Hearst Television and AMC Networks. Members of the OAR consortium will talk about the deployment of a new, open standard for addressable advertising on connected TVs.

Panelists include: Jodie McAfee (SVP, Sales and Marketing, Inscape), Rob Gill, (VP, Data Strategy & Operations, WarnerMedia), Geoff Wolinetz, (SVP, Client Relationships, FreeWheel) and Mike Rosellini (VP, Digital Operations, Hearst)

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Wednesday, April 10 • 11:30 AM - 12:00 PM

Monetizing OTT: Beyond Subscriptions

This panel will focus on how and why ad supported OTT is booming, some of the roadblocks in implementing it, what the role of data is and what the future looks like.

Panelists include: Yillmaz Schoen (Chief Executive Officer, TradeCast.TV), Andre Swanston, (Chief Executive Officer, Tru Optik), Dr. Zhou Wang (Chief Science Officer, SSIMWAVE)

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April 11 • 11:50 AM - 12:10 PM

The Future of OTT Is Ad-Supported

TV[R]EV Co-Founder and Lead Analyst Alan Wolk will walk you through the top level findings from their just-released special report on ad-supported OTT, You’ll learn why there’s so much confusion, the right way to buy advertising on OTT, why measurement is such a problem and what the future looks like for OTT in light of the upcoming Flixcopalypse.

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
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