The Future Of Television. Dissected Daily.
How Radical of an Ad Change is Fox Suggesting? A Look at the Numbers
Fox Networks will no longer run "standard" commercials in VOD and digital . The fine print is that the change in inventory will be on FX and (maybe FXX) to start. So how big of a shift is that?
Tribune Acquisition Adds to Sinclair's Ad Advantages
Sinclair Broadcast Group’s nearly-$4 billion deal to acquire Tribune Media creates a behemoth that could truly unleash the power of advanced advertising.
Vertebrae’s New SDK Helps Brands Make VR A Reality
The VR community is buzzing about a new SDK released by Vertebrae, a company that specializes in providing advertising and branding opportunities in VR.
'Archer: Dreamland' a Dream Come True for Fans and Advertisers Alike
Ads that aired during last night’s premiere received an 89.35% average view rate (AVR is the percentage of an ad that is watched across all views of that ad), and nearly 82% of spots were watched to completion.