The Future Of Television. Dissected Daily.
Padsquad’s Vvital Launch Capitalizes on Vertical Video for Mobile Web
On Wednesday, mobile rich media creative firm PadSquad announced its new vertical video offering, Vvital, for advertisers.
Megyn Kelly is Playing You: What Did You Expect?
It should be no surprise to anyone that Megyn Kelly's new show would plant a flag directly in the heart of the controversial.
MVPDs Hold On Tight While TV Re-targeters Hope to Avoid Pitfalls of AdTech
Everyone’s in TV for the [R]EVenue, and that’s what we’ll be covering each week in this Wednesday newsletter.
PromaxBDA 2017 Conference Comes to Los Angeles This Week
The PromaxBDA 2017 Conference kicks off at LA Live in Los Angeles this week, as over 2,000 PromaxDBA members head to the JW Marriott from June 5-8.
Television’s Last Stand
It’s not the number of unwatched channels that frustrates viewers, it’s the antiquated interfaces, byzantine viewing restrictions and seemingly punitive practices like non-skippable commercials on VOD. Call it paying Nordstrom prices for Kmart service. If Netflix, which costs $11/month, can provide a slick, recommendation-based interface that looks like it was designed sometime this millennium, why can’t America’s pay-TV providers, who charge their customers ten times as much?