The Future Of Television. Dissected Daily.
Shark Tank Attention Scores Bite Hard
Shark Tank reruns earn big attention scores, which is something the smartest CMOs seem keenly aware of (and are cashing in on with CNBC).
Why Shonda Matters
Shonda Rhimes brings audiences to the table better than most in TV -- which is why Netflix was so eager to bring her aboard.
How Can Publishers REALLY Keep Brands Safe?
Today's news climate makes it tougher than ever to keep brands safe -- that is, unless you're using the proper technology solution to track exactly where content appears.
Week In Review: Disney Launches Two OTT Apps; Facebook Launches Its “Watch” Video Feature
TV[R]EV's Week-In-Review looks at Disney's two new apps, the challenges they face and the data they'll glean. Next up is Facebook's new "Watch" app and why changing user behavior isn't so easy, but boy there's a whole lot of measurement data there.
Brands Stand to Gain from Rick and Morty's Return on Adult Swim
With season three in full swing for Adult Swim's Rick and Morty, emotional reactions are way up, and that could mean big things for advertisers.
Discovery Buys Scripps and its Strong Ad Resonance for $14.6 Billion
Discovery's Scripps buy isn't just about content -- it's about proven success for advertisers on Scripps' successful family of networks.
#InspiredBy: Solving The Mobile Creative Crisis, Tricks Of The Trade
The Modern Marketing Summit has grown to include over 600 brands, agencies, and media companies, all discussing cutting edge techniques to reach consumers while delivering interactive user experiences.At last week’s gathering in Chicago, I hosted a panel along with Cameron Friedlander, the Global Head of Media and Marketing Technology at Kimberly Clark. During, several key topics continued to rise to the surface.
Twitter's 'Music is Happening' Ad Thrives Despite User Woes
Despite a stock dip coinciding with its earnings announcement, Twitter's live video investment is paying off with ad resonance these past couple months.
Kool-Aid, a Summer Staple, Finds More Ad Success During Warmer Months
Kool-Aid's summer popularity comes from its budget-friendly price point, but do the brand's ads experience a similar uptick in warm weather?
Phelps vs. Shark Provides Latest Win for Boeing Veterans Ad Spot
Sunday's Phelps vs. Shark broadcast was a swimming success for online conversation. The interest leading in made it an attractive place for advertisers, including Boeing, which has put its "Veterans Make Us Better" spot front-and-center all year.