AI and personalization are shifting the way customers and brands interact, and it's also affecting the way content (and ads) are served up via video.

KFC's use a rotating cast of characters to portray Colonel Sanders over the last two years. Which have kept (and lost) audience attention most?

Rounding up the week in mobile advertising and digital ads, there are now even more compelling reasons to use visuals for your news.

Through two games, an exciting World Series between the Los Angeles Dodgers and Houston Astros has been a hit with audiences.

TV[R]EV speaks with Digitas Studio VP/Group Director Mark Book on the evolving digital marketing space, influencers and what's next for mobile.

Local broadcast stations now have access to near real-time audience data through Smart TVs, leading to more customized targeting programming.

Facebook Watch has marketers discussing personalization, but the tools to target consumers for high engagement rates are already available.