The Future Of Television. Dissected Daily.
Personalized, Premium Video Ads Get Better Results
With video ads popping up everywhere, brands and publishers are anxious to get on board. But premium and personalized is time (and money) better spent.
Thanksgiving Online Retail Sales Get a Boost, With Mobile Helping Lead the Charge
The Black Friday and Cyber Monday ad push ended up yielding some advantageous results for retailers on Thanksgiving -- to the tune of $3 billion in sales.
The Brands Are Alright (with Surrendering Their Digital Ad Business?)
Despite evidence that Facebook (and Google) can't really control their algorithms anymore, some brands are still happy to hand over their business. Why?
Brands Getting the Memo on Vertical Video Ads as Consumer Preference
Smart brands knew already, but now IAB is telling everyone: Make your video ads vertical or no one's going to be watching them!
In-Hannity: Insights about Hannity Advertising
Hannity's been creating a stir, and advertisers are moving away from his program -- according to data from iSpot.tv -- in recent weeks.
Google's 'Ask More of Your Phone' a Hit in Primetime
Google's new Pixel 2 device is getting buyers excited -- and TV audiences seem equally interested in the recent ad spot so far.
Brands, Publishers Stare Out Into the Abyss of Facebook's Algorithm
With personalization demands high and Facebook's algorithms changing rapidly, video content producers are up against tough choices.
Is Ad Transparency Regulation Coming for Facebook, Google, Twitter?
After an eventful week in Washington, ad transparency regulations could be coming. Plus more of the week's digital ad news...
Leading CMOs to Erin Andrews: Influencer Marketing Is Here to Stay
Chief Marketing Officers from JPMorgan Chase, Clorox and the USPS told the sportscaster that influencer marketing provides relevance, authenticity and killer ROI.