Connected TV is changing the way brands view advertising. What does the smarter, more data-driven future hold for video spots?

Unpaid Facebook posts have never meant less to publishers and brands -- so it's best to direct those resources elsewhere to impact bottom lines.

Amazon's ads don't look like ads, just in-store promos, and so they don't annoy consumers the way that other ads do, even Facebook and Google ads.

Content recommendations are largely run by AI, but humans are getting involved to help provide more editorial control and trust.

Super Bowl ads need life beyond the big game, and mobile devices are an increasing method of turning these spots into campaigns.

Nature Valley's spot during the Pro Bowl could symbolize a slight adjustment in the brand's target consumer, from majority female to majority male.

Pop-up ads are wreaking havoc and publishers are trying to combat the bad ad format and improve consumer experience again.

Increasingly, publishers and brands are taking back control of their audiences, and as a result, serving up more relevant content and ads.