The Future Of Television. Dissected Daily.
OTT Gets Ready to Fight Ad Fraud Threat
OTT fraud is already on the radar for companies like Beachfront and White Ops, who are trying to head it off at the pass.
Brick-and-Mortar Stores Rethinking How to Utilize Mobile
Physical retailers don't necessarily have to be in conflict with mobile technologies. Brands are getting wise to how mobile can help drive foot traffic.
Publishers Look to Twitter in Wake of Facebook News Feed Changes
Facebook's News Feed changes have major effects on the publishing industry. Some companies seem to be flocking to Twitter as a result.
CBS Streaming Sells Engaged, Younger Viewers That Watch More Video
CBS's new ad-supported streaming service is focused on superfans of certain content -- something that should be very appealing to advertisers.
Brand Safety Concerns Prompting Brand 'Migration to Premium'
Brand safety concerns persist in 2018, which could be forcing a brand migration to premium environments for advertising inventory.
Chrome Ad-Blocker Day Looms as an Opportunity for Innovation
Digital advertising may be changed for the better as a result of Google Chrome's impending release of its in-browser ad-blocker.
Live-Streaming Goes for Gold at 2018 Olympics
The 2018 Olympics will be live-streamed all over, from NBC to Google and Snapchat. And even brands are getting in on the act, too.
