Nike's advertising style has never been conventional. We took a look at the numbers behind the brand's approach on digital and TV.

College football kicks off this weekend. Which brands "won" College Gameday last year, and can they repeat the feat this season?

ESPN+ is poised to create further disruptions -- and perhaps a more stable future -- for college sports inventory given today's Kansas deal.

"Crazy Rich Asians' made a splash at the box office in week one -- but it ends up the advertising strategy wasn't as "crazy" as it was just "smart."

Bud Light is giving Cleveland fans free beer -- but that's only part of the brand's strategy to capitalize on the NFL season.

There's talk of a "Frasier" comeback, but the popular show is already incredibly popular on Hallmark Channel and streaming services.

"Timeless" returns to NBC for a two-hour finale later this year -- a smart move given the response audiences have provided the show.