The Future Of Television. Dissected Daily.
Fortnite Becomes The Social-Media Experience Of Teens' Choice
The video game Fortnite has become much more than that for teens and tweens, says an NRG study. Now it's more a social-media site and messaging service too. Brands need to adapt to reach that audience.
Apple Appears Set To Move Beyond TVOD, The World Wide Web
At Apple's WWDC, expect to see iTunes broken up, the end of TVOD, and the rise of an app-focused and integrated future for both mobile and desktop.
Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life
Digital Anthropologist Brian Solis visits the Bloom in Tech podcast to talk about "Influence 2.0," what it means for brands and advertising, and his new book, "Life Scale," and how we need to rewire our approach to all our digital distractions.
Upfronts 2019: WarnerMedia Sets Sail for Success with Sports, Xandr, Streaming
WarnerMedia's 2019 Upfront presentation on Wednesday was a big one for the company as it plots a course for the future under a new name and with a new parent at the top. Despite the move away from the TimeWarner monicker as a result of the AT&T purchase, there's still plenty familiar with WarnerMedia — though plenty is set to change as well.
Uber TV Ads Have All But Disappeared Amid IPO
According to data from iSpot.tv, Uber has spent $0 on television since January 1 and a little over $11 million on Uber Eats, all around the NCAA Tournament.
Sinclair Bets Big On Local Sports Gambling With $10.6B RSN Deal
Sinclair's $10.6 billion deal to buy 21 regional sports networks is a bet on betting itself, as sports gambling and new technologies enable new viewer experiences, and revenue opportunities.
Podcast: Alien's 40th Birthday And How Tongal Helped It Celebrate
Tongal CEO James DeJulio talks on the latest Bloom in Tech podcast about creating six short films celebrating the 40th anniversary of "Alien."