Nexstar said it no longer will sell ads based on ratings, shifting to a "cost-per-impression" model that captures viewing on other platforms. So what's everyone else in broadcasting waiting for?

Fox partnered with TV ad measurement company iSpot for attribution, competitive benchmarks, and more to prove the effectiveness of ads on Fox Networks. TV[R]EV's Annie Edwards explains.

Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences.

From Greta Thunberg at the UN to major corporations taking a stand on political issues, traditional lines of power are changing. Viacom executive Christian Kurz talks about his companies new study on power's changing face, and what it means for brands.

Diving deeper into the data behind Nike's "Dream Crazy" ad campaign on both TV and social video a year after its release.