How Cadent Is Approaching Addressable (VIDEO)

Alan Wolk 1/3/20 Alan Wolk 1/3/20

The Year In TV: 10 Fearless Predictions For 2020

Mike Shields 1/2/20 Mike Shields 1/2/20

The Dream of 'Universal Addressable' Is Alive, But Just That — A Dream

Mike Gasbara 12/30/19 Mike Gasbara 12/30/19

The Hurdles Ahead For Addressable Advertising

Alan Wolk 12/27/19 Alan Wolk 12/27/19

Week In Review: Comcast To Buy Xumo, TV[R]EV Releases Special Report On Addressable TV Advertising

David Bloom 12/26/19 David Bloom 12/26/19

SEC Football Rights Deal Shows Limits Of Disney-Fox, ViacomCBS Mergers

Disney bet big to grab rights to SEC football games from CBS. It's a sign of value of live sports rights, but also of the results of two giant Hollywood mergers.

Alan Wolk 12/20/19 Alan Wolk 12/20/19

Week In Review: Telaria Merges With Rubicon Project, iSpot Launches Business Outcome Benchmarks

Alan Wolk 12/19/19 Alan Wolk 12/19/19

The REVisionists: Kelly Abcarian on How Nielsen Is Making Addressable Happen

Alan Wolk 12/17/19 Alan Wolk 12/17/19

Another Reason To Celebrate: The TV[R]EV Special Report On Addressable TV Advertising Is Here.

Alan Wolk 12/13/19 Alan Wolk 12/13/19

Week In Review: VIZIO Launches An Ad Network, NBCU Still Figuring Out Peacock

Alan Wolk 12/12/19 Alan Wolk 12/12/19

The REVisionists: Jamie Power of Cadent on How Cadent Is The OG Addressable Pioneer

Oriana Schwindt 12/10/19 Oriana Schwindt 12/10/19

How Brands and Publishers Aim to Capture Billions in Social Video Dollars

Eleanor Semeraro 12/4/19 Eleanor Semeraro 12/4/19

2019 Holiday TV Ad Spend Is Up Year-Over-Year

The holiday shopping frenzy is in full swing, and many brands are upping spend on TV advertising to capture consumer attention. Here's a look at trends we've seen so far, with insights from iSpot.

Alan Wolk 12/3/19 Alan Wolk 12/3/19

MiQ’s Tom Richards On How ACR Data Is Driving Programmatic Marketing Intelligence

Eleanor Semeraro 11/26/19 Eleanor Semeraro 11/26/19

TV Advertising Trends: Online Travel Sites, Q3 2019

We examined the online travel industry’s Q3 advertising trends with insights from iSpot.tv, and looked at influencer marketing engagement benchmarks for the category with data from CreatorIQ.