The Future Of Television. Dissected Daily.
A Look at Quibi's Ad Blitz in the Lead-Up to Launch
Quibi's turned up the heat on TV advertising as it pushes you to stream video on something other than TV.
VIZIO Adds 30 Free Channels to SmartCast, with Platform Viewing Up 57%
VIZIO introduces 30 new (free) channels to its SmartCast platform as viewing sessions on the platform continue to increase.
TV Streaming on the Rise Along with Connected TV Ad Requests During Quarantine
With more U.S. audiences stuck in front of televisions, streaming has increased -- as have ad requests, according to Beachfront.
Advertisers Shift to Coronavirus-Aware Commercials
A look at some of the TV advertising insights around new, coronavirus-aware commercials via iSpot.tv.
Inscape Explains Project OAR
What is Project OAR? Greg Hampton is Vice President, Business Development at Inscape and was happy to dive into the consortium's purpose.
State of Ad Tech Study: 92% See Need for Industry-Wide Standardization
It makes sense that standardization is desired given the state of digital ads. Still, just 6% of respondents are satisfied with current digital ad ecosystem
LTN Global Discusses How Addressable TV Avoids Privacy Issues
LTN Global CTO + Head of Strategy Alan Young recently noted how addressable can avoid privacy issues, prioritizing targeting that puts the individual first.
Oscars Audience and Ad Trends: Top TV Takeaways from the 92nd Academy Awards
The 92nd Oscars featured plenty of surprises. But what were the big takeaways for the TV industry? Recapping the big points you need to know:
Which Advertisers are Looking 'Super' on TV Before Sunday's Game?
The Super Bowl is still two days away, but advertisers have already been ramping up for the big game. We share some insights from top brands, via iSpot.
Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend
Bud Light Seltzer wasn't advertised on TV at all until earlier this month, but it's grown to quickly sit atop the beer category in terms of spend.